b'Mindy MurphySenior Talent Analyst The Center for Sales StrategySix-Year SalesSuperstar StudyT he pandemic created manyin the chart to show recruitmentlessonsfromourresearch.For challengesforourclients,trends over time. example,managerswhoused among them the ability tothis time to build a strong talent bring in new talent. In many cas- Sales Superstarbank were ready to hire when the es, managers had to hold off onfreezeswerelifted.Becauseof the opportunity to hire new sell- Study Details cutbacks, there was more talent ers in 2020 because many wereEach year, the Talent Team con- available on the market, and the under hiring freezes, and unfor- ductsastudytobetterunder- managerswhokeptlookingfor tunately,somehadtofurloughstand how our clients are findingpotential candidates and built re-employees.salessuperstars.Severalyearslationships with them set them-Whenweconductedouran- ago,webeganaskingleadersifselves up for success when they nualSalesSuperstarStudy,wetheyhadhiredtopperformersgot the green light to hire again.receivedmanyresponsesfromandhowtheyfoundthem.Our goalistoidentifyrecruitmentThe biggest take-managerswhowantedtopar-ticipate but werent able to hiretrendsanduncoverthemostaways this year:lastyear.However,somewerecommonwaysmanagersare andfoundtopperformers,andfinding top talent. Make time for recruiting, even we are excited to share the topWe have fewer than usual exam- if you are not able to hire right ways these managers found theirples to share with you this year,away. superstars. We also included ourbutwedidmakeafewdiscov- Get creative. Look for talent in research from the past six yearseries and learned some valuabledifferent ways. 24'