b'ENGAGEMENT C A SE STUDYDeborah FulghumEngagement Specialist/Culture Coach Up Your Culture (a division of CSS)How this Companys Leaders Engaged Their Team and Grew Their BusinessG rabber School of Hair De- changes were imperative to helpAftersharingtheimportanceof signisawell-knownandher turn things around and keepthese values with their employees highlyrespectedcosme- her business alive.Up Your Cul- and students, they brought every-tology school located in St. Lou- tures Culture Boost was the per- one in on their vision to create a is, Missouri. They offer a premierfect solution for her. culture of engagement and open-programdesignedtohelppre- Caraandherleadershipteamly communicated their plan. Over pare students for a successful ca- worked with Up Your Culture tothe course of the Culture Boost reer in the fields of cosmetology,beginamuch-neededcultureprogram, they consistently incor-manicuring, and esthetics. renovation to boost productivityporated the recommended strat-A few months into her position asand better engage their employ- egiesandtools,buildingstrong CEO, Cara Melago began to seeees. They created a strong foun- habitsandmakinglong-lasting the increasing pattern of employ- dationofcompanyvaluesuponchanges to the dynamic in the en-ee turnover and a breakdown inwhich they would build their newtire building.internalcommunicationamongculture, identifying Teamwork, In- In a short time, Cara has seen her departments. Adding a pandem- tegrity, and Innovation as core toleadership team flourish, internal ictothemixdidnthelpeither.who they are as a company andcommunicationimprove,em-She knew that important culturalwhat they value in their people.ployees feel more energized and 114'