b"THE CENTER FOR SALES STRATEGYBeth SunshinePartner, VP Talent Services The Center for Sales StrategyCENTER FOR SALES STRATEGY BLOG8 Things You Should Do To Turn Talent Into PerformanceC highlytalentedsalespersonhasalotoftalent in the first place.an you identify with the following situationand can you learn from this story?So how can you help to engage your salespeople Ain such a way that they are energized by their work natural ability, and when engaged, they're one ofand they activate their sales talent?the companys top performers. However, when not that engaged, they're occupied with other things outside of work and seems to lack the desire and8 Ways to Turn Sales Talent drive to succeed in their job. Into PerformanceWe talk a lot at The Center for Sales Strategy about putting the right people in the right jobs and we1. Find out what is truly motivating believe that when you do that, they naturally soarthem to get out of bed and come to with their strengths. Throw a fish in the water and it swims. Put Taylor Swift on stage and she belts itwork every day. out. Hire someone who is born to sell, and they sell. For every seller, it's something different. Are they motivated by money, recognition, or being number Except when they dont.one?Onceyoudeterminewhatreallymotivates The best explanation we can give comes straightthem,youcancreateincentivesthattieinwith from the mouth of a high school basketball coachtheir motivations.Tim Notke, Hard work beats talent when talent doesnt work hard. 2. Pay attention to them. Talent can only get you so far. A person has to acti- Attention and retention go hand in hand. Let them vate their talent in order to make anything big hap- know they are important to you and to the mission pen. If they dont, its as if they never even had theof the organization.94"