b'What other factors do you look for,Last question, five wordsrank outside of talent, in hiring the rightthem in order of importance in your people for your teams? selection process with 1 being the Tim: The resume is important as are their refer- most important: ences.SalesexperienceismoreimportantthanTim:media experience, but I also like to see someone1 . Talentwho is interested in media, and not just media, but2. Fitour platforms. I want candidates who have done their research to know who we are and our role in3. Experiencethe community. Additionally, candidates who dress4. Skillsthe part is importantthey need to look like they5. Referencescare. We also want to make sure that they will fitAllison:into the culture that we have created.Allison:Somepassionaboutwhatwedoissu- 1 . Talentper helpful. I like to ask references if the person2. Fitis coachable and willing to take input, because if3. Experiencethey are not, it will be a struggle. I also look for4. Skillspeople who are planted in the community versus5. Referencesthose that see this market as a stepping stone toBen:somewhere else.1 . TalentBen: How they present themselves, especially on2. Fita Zoom interview. We want to make sure that they3. Skillsdress the part and the environment they are in is puttogetherandpresentstherightimpression.4. ReferencesAdditionally, I want to see if they are coachable. 5. Experience57'