b'STR AIGHT FROM THE EXPERTSCraig JonesDirector of Sales Cox Media Group, San Antonio TXRetain and Grow Top Performers with a Development PlanT he top organizations in anyDo you have examples of howents of the person we are man-marketplaceplaceahighyouoranothermemberofaging, whether they are new or valueontheirpeoplebe- yourmanagementteamde- your top billing veteran. The best cause they are the foundation onvelopedanewemployeetoway to do this is by establishing which success is built. They placebecome a top performer? strong, tailored priority coaching an even higher value on managersThis is important for two reasons:strategies. To be strong and tai-who can develop top performers.Youneedtobenefitfromtheirlored means we must know their Yet, all too often, business leadersjob performance, and they haveneeds and wants.After we see hire people they believe in and sitoptionsinthisjobeconomy.Ifresultsfromourstrategies,we back to see what they can do. they dont feel like they are grow- need to give immediate feedback. ing, they will leave. As managersNeedsWhy You Need aandbusinessowners,wespend so much time looking for talent- You can determine what a person Development Plan ed people with skills and experi- needsfromyoubyunderstand-One of the best tactics an orga- enceretention is vital. Veteransing their talents as measured by nization has when recruiting can- are your most fertile ground. Youavalidatedtalentassessment. know they have the talenttheyByknowingtheirstrengthsand didates is their development plan.can bring big returns more quick- weaknesses, you can identify the Beingabletoshowtoptalently.best strategies in which to get the how they will be developed andmost productivity from them.contribute at a high level is per-haps the best tactic you can have.Building a Plan forThey need to spend as much time Development as possible doing what they are Do you have a plan that youhighlytalentedtodo.Andthey could show?We have to know the innate tal- needtospendaslittletimeas 92'