b'ENGAGEMENTENGAGEMENTC A S ES T U DY: Increased Engagement - Cox Media By Deborah FulghumSenior Talent Analyst and Engagement Specialist, The Center for Sales Strategy and Up Your CultureThe Company Cox Communications is a family-owned company committed to creating more meaningful moments of human connection through technology. Cox Media is the advertising sales division of Cox Communications, the third-largest cable entertainment and broadband services provider in the country. Cox Media serves approximately 6 million residences and businesses, giving Cox Medias customers the opportunity to reach their ideal audiences wherever they are. The PartnershipIn 2021 and 2022, Cox Media partnered with Up Your Culture to create a cohesive culture and strong employee engagement across 7 of their markets. In their joint roles as Group Vice Presidents, Maryann Balbo and Fran Mallace shared the goal of uniting these markets with their vision to be a people-firstMaryann Balbo, Group VPcompany. They knew that if their company consistently put people before rat-ings, revenue, and profits, those successful business outcomes would follow. The Outcome In a recent conversation, Maryann talked about the positive impact the Up Your Culture program made on their organization and the goals they have achieved. Here are some snippets from that conversation: What attracted you to the Up Your Culture program? It aligned with the values that Cox Media lives regarding purpose and people. Our goal was to be a people-first company across all markets, not just a few. What were your goals at the onset? Taking a different approach to business success. Going from a num- Fran Mallace, Former Group VP, ber-based company to a people-first company. Also, Increasing engage- Cox Mediament of team members to help reduce turnover in our markets. 126 Increased Engagement - Cox Media'