b'ENGAGEMENT STRAIGHT FROM THE expertsThe Ultimate Guide to Company CultureBy Beth SunshineSenior Vice President - Talent Services, The Center for Sales Strategy and Up Your CultureE veryone wants a strong company culture. Its theWhat is Company Culturefoundation of your business, and when its strong, it drives your employees to do their best work, helpsCompany culture is defined as a shared set of values, you attract the right talent, and gives your customers agoals, attitudes, and practices that make up an orga-reason to choose you over all the other options out there. nization. Essentially, your company culture is how you do things there. Its the personality of the organiza-But how do you make it all happen? tion.This guide will help you understand what company cul- Another way to think of it is like this: if your employees ture really is and how it affects employee engagement.were asked by their friends and family to describe Well also help you spot symptoms of a culture problemwhat it is like to work there, what would they say? and give you the strategies you need to make improve- Their responses essentially define your company cul-ments. ture.138 The Ultimate Guide to Company Culture'