b'RECRUITMENT STRAIGHT FROM THE expertsRetention is the New RecruitmentBy Matt SunshineManaging Partner, The Center for Sales StrategyF ew things in business thesethe recruitment side of the equa- tations around how they want to daysaremoreimportanttion, many are ignoring the equallywork. One of the easiest and best than finding, and retaining,important job of retention. All therecruitment strategies might just the right talent. Without talent,while the job market continuesbe retention. companies can quickly lose theirtobecomemorecompetitive, Why is retention so important? competitive edge. But while mostand employees have increasinglyFor starters, its far more cost-ef-companies are focusing heavily onspecific preferences and expec- fective than constant hiring. Not 46 Retention is the New Recruitment'