b'ENGAGEMENT C A S E S T U DY: Deborah FulghumEngagement Specialist/Culture CoachUp Your CultureHow One Organization Broke Down Silos and Created a Shared MissionW iththegoalofimprovingcollaboration,change within the last few years. Elizabeth Ham-this leader recognized the importance ofAccording to SVP, Market Manager creating a strong sense of purpose, defin- ma, It felt like the team was moving through the ing core values, and treating each employee as anfour stages of psychological developmentForm-individual. ing, Storming, Norming, and Performingbut they About Hubbard Radio Westwere doing too much storming.Palm Beach On top of all the changes happening within the orga-nization, and outside factors like COVID, the entire HubbardRadioWestPalmBeachisafull-serviceteam needed a reset.media company with legendary radio stations andIn order for the team to successfully work together cutting-edge digital solutions. They serve the Great- and effectively move in the same direction, they had er West Palm Beach and South Florida communitiesto come together as a group. The Up Your Culture and offer a menu of marketing services including ra- program was the solution they needed.dio, full-service digital, influencer marketing, creative services, custom content, podcasts, and events.Ongoing Problems:Hubbard Radio West Palm Beachs reasons for being is to engage local fans to grow local brands. TheyLack of defined core valuessucceed by keeping their core values of Integrity, In- Ineffective communicationvested, Inclusive, and Innovative in mind. Low employee engagementChallenges Faced Stalled recruitment strategiesFrom new ownership and executive leadership toUp Your Cultures Programchangingmarketconditions,HubbardWestPalm hasbeenthroughanextraordinaryamountofStrong engagement survey to measure key cul-134 How One Organization Broke Down Silos and Created a Shared Mission'