b'ture factors and overall engagement Knowing Your Team on an Strategic plan to improve culture and drive en- Individual Basis Makes a gagement DifferenceCulture coaching to support the initiativeTools to create a shared mission, develop people,Establishingcorevalues,communicatingthem increase communication, and increase transpar- with the team, and now incorporating them into ency everything they do, has been very positive for the team at Hubbard Radio West Palm.Get the People Piece Right and People Work Together We made a commitment to our team and to ourselves as leaders that our Even before working with Up Your Culture, Hubbardcore values wont just be words on a Radio West Palm believed in values like teamwork, sup-port, innovation, and collaboration, but those valueswall, but values that will guide us as we were not well defined. We talked about our culture,make decisions and build our business. but we didnt always live our culture, states Hamma. Were doing a They knew they needed the Up Your Culture pro- much better job gram because each of their departments were op- oflivingour erating individually, in silos, which was unproductivecore values daily. and causing unnecessary tension. Time was wasted pointing fingers rather than engaging in productive conversations and they wanted to change that.Part of the Up Your Culture program is develop-ing personal User Guides for each individual on the We needed the individual units to team. The User Guides were well received by the come togetherand startteam, states Hamma. The process itself remind-rowing in the same direction. The ed us that we are all unique individuals with differ-UYC programent work styles and needs and that managing each helped usperson individually will make for a better work en-vironment and a happier team. Recognizing this reset ourhas made the team more tolerant and more flex-foundation. iblewhich in todays world is really important.The best teams have a shared mission. They listen toI would absolutely recommend this one another, demonstrate empathy, and help eachprogram! And Id point out that its other solve problems. not just a program for newer teams or They were able to put their improved collaborationteams with challenges.Engaging techniques to the test recently when faced with athe teamin work that defines who difficult advertiser and a challenge to make thingsthey are, will keep right. In the past, this situation would have placed a huge wedge between sales and programming, buteven the most instead, these leaders used their new tools to comeproductive teams together and more effectively listen to and commu- healthy, invigorated nicate with each other. As a result, they were ableand engaged. to provide solutions to benefit the client, and they became stronger as a team. How One Organization Broke Down Silos and Created a Shared Mission 135'