Let’s not sugarcoat it: if your CRM is just a place where deals go to die, you’re doing it wrong.
A well-run CRM should be your sales command center—a real-time snapshot of what’s happening, what’s coming, and where the money’s hiding. But too often, it turns into a digital mess that’s part to-do list, part graveyard, and all frustration.
It doesn’t have to be that way.
If you’re a sales leader looking to get more predictability, performance, and profit out of your pipeline, start by locking in these 3 CRM musts:
