The Center for Sales Strategy Blog

As we get closer to the New Year, we're taking some time to reflect on 2021 and the success we've seen our clients achieve. While many are enjoying this special holiday with family and friends, we're bringing you a recap of the most popular posts we've published in 2021. 

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blogs of 2021, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year. Check out these top blogs on sales leadership from 2021.

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blogs of 2021, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year.

Check out these top blog posts on key accounts and account list management from 2021, and let them kickstart your 2022 sales strategy.

We believe that talent + training + tactics = performance, and today we are bringing you a recap of the most popular blog posts we've published in 2021 on all things talent.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blog posts of 2021, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year.

Check out these top articles on talent from 2021 and let them kickstart your 2022 sales strategy.

It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2021.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blogs of 2021, and we've curated these lists to bring you some of the most informative content from the year. Check out these top blogs on the sales process from 2021, and let them kickstart your 2022 sales strategy.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blog posts of 2021, and we've curated these lists to bring you some of the most informative content from the year. Check out these top blogs on the sales performance from 2021, and let them kickstart your 2022 sales strategy.

In October of 2020, as live streaming media began to gain traction on platforms like LinkedIn and Facebook, we launched the Improving Sales Performance livecast.

This livecast gave our audience an opportunity to hear from various thought leaders, experts, and industry gurus, who shared their insight, tips, and knowledge on several topics that help companies improve sales performance.

In case you missed it, here’s a year in review on The Improving Sales Performance livecast.

The past decade has radically changed the way consumers learn about, research, find, and buy a product. Now, more than 90% of consumers research online before buying a product. 

If your company is going to stay relevant, you have to understand the trends of sales data for 2022. Learning the data and staying on top of the trends will allow you to make the most of your sales and marketing strategy and, ultimately, will lead you towards success in 2022. 

Follow along with this post to learn the sales statistics for 2022 that will teach you how to sell better and how to sell more.

- MOTIVATION -

"Follow-up is not a step in the sales cycle. Follow-up is the sales cycle."

- AROUND THE WEB -

<< If you only read one thing >>

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download!

This series of Improving Sales Performance focuses on the analysis of the 2021 Media Sales Report conducted by The Center for Sales Strategy; unpacking the data from the surveys to help media sales teams use these insights to drive sales performance in the year ahead.

In the first episode of the series, Matt is joined by industry experts, Stephanie Downs, Trey Morris, and Beth Sunshine, to dig into the key takeaways from the 2021 Media Sales Report and discuss the future and outlook of the media sales industry based on the data in the report.

Tune in now or keep reading for a brief overview.

Even the best salespeople hear the word “no” from time to time.

You know how it goes; you did everything right. You built up some serious rapport, had that million-dollar idea, and presented a top-notch proposal. In the end, though, it just didn’t happen.

The prospect said “no.” NO! It’s never fun to lose, but how you handle these losses can make or break you.

Go with the flow took on an entirely new meaning when the flow became a raging river of change in 2021.

Especially in the world of sales, managers are constantly faced with a plethora of new and unexpected challenges. 2021 has taken this challenging field- where everyone pushes your buttons- and tossed it in the air, letting the pieces fall where they may.

2022 is poised to be one of the most disruptive years for media sellers. 

Organizations faced with staffing challenges and companies struggling to recover from losses —  businesses in every category feel the impact. And often, there are stark differences based on category and region. 

Generally, businesses are looking to grow new business and revenue. Bolstering sales, disruption in the workplace, supply chain challenges, and a host of other opportunities means a laser focus on how to sell in 2022 will be vital to success. 

Sellers and managers can win more deals by focusing on several cornerstone principles and repeating them daily.  

- MOTIVATION -

"Anyone, anywhere, can make a positive difference."

- Mark Sanborn

- AROUND THE WEB -

<< If you only read one thing >>

Editor's Note: This post was originally published on Salesandmarketing.com.

If you’re a sales manager, you know this to be true: Having that tough conversation with a salesperson who isn’t meeting goals is never fun. Telling people they’re not meeting expectations and inspiring them to turn things around isn’t easy. In fact, most of the time, it’s downright uncomfortable. Alas, it is absolutely essential.

What does it take to transform this dreaded responsibility into a positive, fulfilling part of your day? It’s all about dialing down “telling” and ramping up “showing.”

In addition to resetting your priorities, recruiting and selecting the right talent, and managing people individually — there’s another aspect sales managers need to focus on.

Great management begins and ends with YOU. It’s time to strategize what being a great manager looks like for yourself — it's time to focus on the Big Rocks.

No matter how good a product is, nobody will buy it if they have not heard about it. On top of that, sometimes it takes a skilled and informed presentation of a product for people to realize how much value it can bring to them. That is the job of the more than 13 million people who are employed in sales just in the United States!

Of course, the world of sales comes with its own challenges. One of the most common challenges that sales leaders work with is time management. Learning to manage this one area can greatly increase success and productivity.

But there is a reason that time management is one of the most common sales leaders' challenges. It can be difficult to figure out how to make it work for you. Read on to learn all about the time management techniques that can help you tackle this sales challenge!

A recent McKinsey survey shows that 90% of organizations will adopt some combination of remote and on-site work as they emerge from Covid restrictions.

This combination will change how we meet and interact forever. Hybrid meetings, a mix of people in office and those working remotely, is the new normal.

- MOTIVATION -

"Today is always the most productive day of your week."

- Mark Hunter

- AROUND THE WEB -

<< If you only read one thing >>

Stressed? Anxious? Unmotivated?

Everyone requires motivation. And, your sales team is no exception as they strive to keep up performance, reach goals, and deliver results. The constant pressure (combined with adversity and uncertainty) is physically and mentally draining.

Motivation is crucial for performance. The real purpose of a motivational speech is to get the recipient, to do something differently, because the speaker has got you to think differently. Browse through our list of 20 motivational videos, watch a few, and share the list with your team.

It's more important than ever to engage with your sales team. Sales teams that are not engaged are much more likely to underperform, experience low budget attainment, and unwanted turnover.

Data shows that less than 30% of today's workforce is truly engaged. This is especially true for end-of-the-quarter and end of the year! According to HubSpot, if a seller is disengaged and underperforming, it costs 150% of their salary to replace them.

Here are a few causes of a low performing sales team and how sales leaders can help.