In each episode, Matt Sunshine is joined by a rolling roster of outstanding experts from our team here at The Center for Sales Strategy.
Here, Matt is breaking down the Industry Outlook & Culture Section of the Media Sales Report with SVP/Partner at Up Your Culture by The Center for Sales Strategy, Beth Sunshine.
Together, Matt and Beth give their take on some top questions that arise from the report, like:
- How can sales managers better communicate and express their optimistic industry outlook to engage and inspire their teams?
- What can sales managers do to turn a less-than-ideal company culture into one that their salespeople would evangelize about?
- What is causing such different perceptions of what the ideal hybrid model should be?