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The Center for Sales Strategy Blog

How to Use Body Language to Increase Sales

body-language-sales-prosIt's not just what you say; it's how you say it. In fact, what you say matters a lot less than how you're perceived, especially in sales.

You have to exude confidence and calmness when calling on prospects. Because, if you don't, they'll pick up on it, and you won't be seen as trusted and valued.

If you can master eye contact (including eyebrow gestures), facial expressions, torso and arms behavior, and leg activity, you'll be on your way to a successful appointment.

Topics: body language sales strategy