The Center for Sales Strategy Blog

What we say and how we say it matters. The language used with prospects impacts your capability to excite and encourage them about the deal at hand. Certain words prompt predictable behavior, and every word or phrase you choose to use will generate an emotional response.

Sales leaders who understand the psychology of communication and language learn to upgrade their vocabulary quickly. They discover the right words and phrases that help develop positive associations with their brand, products, or services. To be an effective leader, you need to think, act, and talk like a leader—here’s how.

Authenticity is a buzz word in business.

Today’s consumers are independent; they don’t want salespeople – or anyone – telling them what to do or how to think. Instead, they want a personalized experience and value a company that stays true to who they are, what they do, and who they serve.

Using not-so-catchy sales phrases and the wrong language when meeting with prospects will drastically reduce the chance of getting another meeting. Here are 10 common sales phrases to bypass if you want to seal the deal.