Securing new business appointments is crucial for success in sales.
These days, it's quite challenging to get new business appointments. This difficulty is a key reason why many salespeople struggle and why sales organizations often miss their goals.
Research in sales indicates it typically takes eight attempts to reach a prospect. However, 92% of salespeople give up after just four tries. This explains why many are struggling to secure more appointments.
To excel in sales, it's essential to blend persistence with a clear purpose to secure new appointments. Here are three effective strategies.