We call ourselves account executives and consultants, but do we behave like consultants?
Or do we act more like salespeople who are just there to close a deal and cash a commission check?
When I started working straight out of college, I sold advertising for a local radio station. I was 22 years old, so my real-world business experience was limited. As I grew from a salesperson to a sales manager to an executive at an advertising agency, my business acumen and expertise increased. As my business acumen increased, so did my ability to help clients. I started to behave less like a "seller" and more like a consultant who was there to help my clients.
It was a game-changer for me.