The Center for Sales Strategy Blog

How much more productive would you be if you focussed on your inputs? This means avoiding all distractions and only working on planning, pitching, and following up—all the factors that budge the needle, not those that don't. 

A lot of valuable time is wasted focusing on things we cannot control. For example, we have zero control over the economy, competitors, pricing, inventory, or customers' attitudes. Improving sales performance often requires changing focus from things that are out of our control to things we can control.

So, what exactly should you focus on? Here are several things within your control.

We call ourselves account executives and consultants, but do we behave like consultants? 

Or do we act more like salespeople who are just there to close a deal and cash a commission check?

When I started working straight out of college, I sold advertising for a local radio station. I was 22 years old, so my real-world business experience was limited. As I grew from a salesperson to a sales manager to an executive at an advertising agency, my business acumen and expertise increased. As my business acumen increased, so did my ability to help clients. I started to behave less like a "seller" and more like a consultant who was there to help my clients.

It was a game-changer for me.  

The most successful leaders understand business and are conceptual thinkers.

They naturally see the bigger picture of what is ahead and consider the cause and effect of their actions. Their natural curiosity leads them to be forward-thinking, taking chances to adapt to what is needed for future success.

With this ability, their analytical thinking affords them to make sound decisions and learn from mistakes made along the way.

A person needs many skills and qualities to be successful at business, including good organization, communication, leadership, and negation.

Business acumen is another necessary skill for those who are driven to succeed. But what is it? And how can you develop it?

Keep reading to learn everything you need to know about business acumen.

BBQ and business acumen.

Traditionally, those two items don't go together, but for this story, one is the key to the other.

I started in sales in 1993, straight out of college. I didn't have a lot of work or life experiences that I could draw from as I worked with business owners helping them to improve their businesses' performance.

I did my best reading the Wall Street Journal, the business section of the local paper, and reading the latest business books to help grow my knowledge of business.