The Center for Sales Strategy Blog

Every business needs a skilled sales team to generate a positive ROI, but on-the-job performance is rarely the product of training alone. In fact, a marketing novice could keep up with an unengaged expert provided they use the right motivation and productivity strategies.

However, it’s much harder to motivate staff than it is to train them. There’s no one-size-fits-all approach to motivational tactics, as every employee is unique and requires wildly different incentives to sell. Understanding these differences will allow you to use your talent effectively.

In this Quick Take episode, we’re breaking down how to keep your sales team happy and productive.

You’ll not only learn why employee happiness and productivity go hand-in-hand but also actionable ways to increase morale and sales numbers at the same time.

“The only person you are destined to become is the person you decide to be.”
– Ralph Waldo Emerson.

A powerful statement, isn’t it? But how do we become that person when life throws curveballs and obstacles our way?

The answer lies in two crucial elements: motivation and resilience. Motivation is about starting and continuing a journey, while resilience is about navigating the journey, especially when faced with difficulties.

While both are essential for success, they serve different purposes.

Four months are remaining in 2023.

Yes, you read that correctly. And with only a few months left in the year, boosting sales motivation is crucial for achieving your annual targets and ending the year on a high note.

It’s hard to recruit the right employees or find great people willing to invest time in their careers.

We’re facing a talent shortage, but it isn’t like employers are doing themselves any favors. A bad candidate experience mixed with a lack of feedback once hired leaves employees unmotivated and disconnected. Improving sales motivation is hard-earned but definitely worth it in the end.

A 2021 Gallup report found that over half of US employees were actively searching for a new job because they were disengaged. A revolving door of employees severely affects your ROI.

Every career has challenges, and that’s certainly true for sales professionals who often experience selling highs and lows.

Sales pros face numerous obstacles in their quest for success. They might have a difficult sales territory that requires lots of travel away from home. They might face a selling slump because of factors beyond their control such as an economic downturn or even a pandemic like COVID-19.

Sales managers can support their teams by motivating them to weather the rough times and inspiring them to keep growing in their careers and persevering even when their goals seem difficult–even impossible–to attain.

Here, we’ve created a resource to help managers motivate their sales professionals to keep striving and building their careers day after day.