In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.
by Brent Tripp, on January 30, 2025
In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.
by Dani Buckley, on May 23, 2018
As a proud partner of HubSpot, we at The Center for Sales Strategy, as well as our sister company that focuses on lead generation and sales enablement, LeadG2, naturally have experience with the HubSpot CRM, and it might be easy to think that we’re biased about this tool because of our relationship with them. However, it’s important to know a bit more of the context to better understand why we’re not biased and how that shows up in what we do and recommend.
by Dani Buckley, on May 24, 2017
We talk to businesses all the time who don’t have CRMs, but know they need one. I’ve written about this exact topic in the past (read 5 Reasons Salespeople Aren't Using CRMs Effectively here). While there are many obstacles to overcome when choosing any kind of new technology, the CRM seems to be an exceptionally tough one. This is due to a huge variety of options in the marketplace, a lot of previous bad experiences, fear of new technology, costs, and the potential risks involved like lack of adoption, technological barriers, training, and so on.
I get it. These are all great reasons to take this decision very seriously, but that shouldn’t get in the way of taking action.
There are just far too many benefits to having and using a CRM that can’t be ignored. Luckily, our partner, HubSpot, has made the decision a heck of a lot easier. And to help you even further, I’ve put together these five reasons why you should consider giving the HubSpot CRM a try right now:
Improve your sales performance. Sales managers can gain unique perpsectives on hiring and developing more effective sales teams. Salespeople can improve their approach to getting more appointments with target prospects, uncovering desired business results, and engaging clients in a collaborative process that leads to the sale.