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The Center for Sales Strategy Blog

Needs Are Important, Results Are What Matter

needs-resultsWe all have needs, and those needs drive us to spend time and money addressing them. In sales, we count on the needs of our prospects and clients to motivate them to buy. For decades, it has been a good sales process to focus on client needs. Needs are good, but they are not the complete picture.

Learning about client needs used to set the better salespeople apart from the package pushers.

On a personal level, we don’t focus on our needs to solve a problem. We focus on what we want. When we’re hungry, we focus on getting food, when we’re tired we focus on getting some sleep, and if we need to hit a goal this quarter, we focus on getting the next sale.

Topics: Needs Analysis sales performance

6 Tips to Help You Secure a B2B Sales Appointment

secure a B2B sales appointmentJust getting the appointment can be one of the most difficult steps in the entire sales process. Having a referral or industry success story can make this task a little easier (so, use them if you have them). But, what do you use if you don’t have either at your disposal? What if you just can't get the appointment?

Topics: valid business reason Needs Analysis sales process

5 Ways to Show a New Business Prospect You Care

show a new prospect you careThe things you do are often more powerful than the things you say. 

New business prospects are more likely to increase their engagement level when they know a seller truly cares about them and their business. Think about your own buying habits—are you more likely to do business with someone who cares about you compared to a slick talking salesperson who only cares about making a sale? 

Here are five things to do before and during a first meeting with a new business prospect to demonstrate you care:

Topics: Needs Analysis sales strategy prospecting

A 4-Step Needs Analysis Process that Really Works

4 step needs analysisIf you are struggling to uncover desired business results that lead to cash, perhaps it is time to modify your needs analysis process. Here’s a new model that is getting rave reviews — feel free to take it for a test drive during your next discovery meeting with a new prospect.

Topics: Needs Analysis sales strategy sales process prospecting

A Great Way to Establish Trust & Create Value: Think Like an Owner

sales establish trust create valueGetting that first appointment with a new business prospect is difficult because most sellers do not take the time to establish trust and create value in the mind of the prospect.

Unknown salespeople do not have the best reputation in the minds of new business prospects because of the less than honest actions of some sellers. An essential element to overcoming this hurdle is establishing trust and creating value—one way to do this is to think like an owner. 

Topics: valid business reason new business development Needs Analysis prospecting

Finally… The Answer to the Unanswered Philosophical Sales Question

answer to sales questionWhat came first, the chicken or the egg?
No doubt you have heard this question. No doubt the debate continues.

Here’s is the chicken-and-egg version as it relates to sales:
What leads to more cash, more appointments, or more assignments from set appointments?

Topics: Setting Appointments new business development Needs Analysis prospecting

Set the Stage for Success: Prepare Yourself AND Your Prospect

prepare your prospect before a meetingIMAGINE THIS: After countless attempts to connect with a prospect, your persistence has paid off. You did it! You've got the meeting on the calendar, you are feeling great! Now, you have one chance to make a great first impression, and it needs to count. Luckily, you have a few days to prepare so you can ensure the meeting runs smoothly and the prospect views you as a trusted and valued partner.

While it’s important to prepare yourself for the meeting, you also want to prepare the prospect. This is one thing that salespeople often overlook prior to a meeting. Most prospects are going to expect you to come in and tell them why they need to buy your product or service. It’s up to you to go out of your way to be sure they know you are different and you are not going to do that. Don't just prepare yourself... also prepare your prospect.

Topics: Proposal Needs Analysis successful sales meetings sales strategy prospecting

6 Ways To Ask The Perfect Question

ask the perfect question salesHave you ever come back to your office after a solid Needs Analysis meeting and shared the exciting news with your manager? As you sit down to recap, your manager starts to ask you questions about the prospect, and you realize you can’t answer them. Critical information that you need was never even discussed. The assignment that you uncovered and thought was strong is actually vague, and you begin to understand clearly that you are missing key pieces of information. You start to deflate as you realize this meeting wasn’t as good as you thought after all.

Topics: Needs Analysis sales performance sales process prospecting

3 Ways to Accelerate Sales by Slowing Down

accelerate sales process by slowing downNo one likes to wait!

We don't like to wait in lines, on hold, or for Christmas morning. We want things now! As a society, we've become accustomed to instant downloads, on-demand programs, and same-day Amazon Prime deliveries.

Which is why sales organizations want to accelerate the sales process. For years, B2B sales were often seen as a long, complicated process where the salesperson could do very little to speed up the sale, but today you can speed up the process by simply slowing down!

Topics: Setting Appointments Needs Analysis sales process sales cycle prospecting

The Art of Asking Questions: 8 Surefire Tactics To Brush Up Your Skills

art of asking questionsWouldn’t it be nice if you had a list of ten surefire questions you could ask during a needs analysis meeting that would lead directly to cash? That would be sweet… show up, ask the questions, and leave with an order!

Too bad that list does not exist. There is a list of guidelines to follow that will elevate your questions and your method of questioning to a higher level… perhaps to Rembrandt level. Salespeople can reach this level by perfecting the art of asking questions! 

Topics: Needs Analysis salespeople sales process prospecting