<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

5 Ways a CRM Can Improve Your Sales Process

5 Ways a CRM Can Improve Your Sales Process

A Customer Relationship Manager, also known as a CRM, can be a powerful tool. It can help to streamline your sales process and provide benefits to complete sales teams.

Here are five ways using a CRM efficiently can help improve your sales process.

Topics: sales process CRM

A Guide to Sales CRM: Strategies to Streamline Your Sales Process

Mastering Sales CRM

In this fast-paced digital era, staying ahead of the competition requires mastering the art of customer relationship management (CRM).

A robust sales CRM system is the key to optimizing your sales process, improving team productivity, and ultimately driving revenue growth.

From selecting the right CRM platform to implementing automation and analytics, we will uncover the secrets to maximizing your sales efforts.

Topics: sales process CRM

Media Sales Report - Sales Process with Alina McComas and Michael Mayer

Media Sales Report - Sales Process with Alina McComas and Michael Mayer This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.     

In each episode, Matt will be joined by a rolling roster of outstanding experts from our team at The Center for Sales Strategy.   
 
Here, Matt is breaking down the Sales Process section of the Media Sales Report with VP/Senior Consultant, Alina McComas and Senior Consultant, Michael Mayer. 
 
Both Alina and Michael have such awesome takeaways on some top questions that arise from the report, like: 

  • Why do you think appointments are becoming harder and harder to secure? 
  • With 41% of salespeople telling us that finding qualified leads is only getting harder as well, what do you think is causing this? 
  • What would you say to sales managers that are having a tough time with CRM adoption amongst their team?

Click here to listen to this episode on your preferred podcast platform or keep reading as we break down the conversation from this episode. 

Topics: valid business reason sales process CRM podcasts media sales report getting appointments

4 Steps to Higher CRM Adoption

4 Steps to Higher CRM Adoption

It’s widely believed that the first Customer Relationship Management (CRM) software was introduced in the 1980s. Since then, businesses have made large investments in time and money to launch CRM initiatives, only to have their salespeople misuse them or not use them at all.

Over the years, business leaders have begged, threatened, bribed, and cajoled their salespeople to use these powerful tools. But in the long run, threats and bribes simply don’t work.

So how can you increase the adoption of your CRM by your sales team? How can you get them to actually use the tool you’ve invested in? Here are a few ideas.

Topics: CRM

5 Reasons Why CRM Should Matter to Sales

5 Reasons Why CRM Should Matter to Sales

For as long as there have been Customer Relationship Management (CRM) tools in existence, salespeople have been suspicious of management’s motive for insisting their sales teams use the software.

Sure, when everyone on the team is using a CRM, the sales manager’s job can be made easier, but what’s in it for the rank and file salespeople?

If you're a manager trying to get your salespeople on board with using a CRM, below are five reasons you can give them that convey what's in it for them.

Topics: sales process CRM sales enablement

Why Do Salespeople Hate CRM Systems — And What Can Sales Managers Do About It?

Why Do Salespeople Hate CRM Systems — And What Can Sales Managers Do About It

“CRMs are just another tracking tool.”

“I’ll spend more time trying to learn how to use it than actually using it.”

You’ve heard the complaints from your sales team about using a Customer Relationship Management (CRM) system. And, chances are if you’ve considered implementing a sales enablement tool like a CRM into your strategic plan to drive revenue, you’ve read a lot of articles that discuss the various reasons why most sales CRM systems fail.

There’s even a strong possibility this is why you’re hesitant to commit purchasing a CRM. No one wants to invest in a tool that statistics show to fail (mostly) because a sales team is reluctant to use it. As a sales manager, what can you do to ensure your sales reps use a CRM to its full potential?

First, you must understand why they’re wary.

Topics: sales process CRM sales enablement

Develop More New Business in 10 Minutes

Develop More New Business in 10 Minutes-1


From a management perspective, a properly deployed Customer Relationship Management (CRM) allows you to assign and reassign sales goals to your sales team, transfer responsibilities, and enhance the client and sales rep experience.

However, many organizations and sales teams are quick to dismiss CRM software’s effectiveness, and many stop using it for several reasons. Merely investing in a CRM solution will not help your business grow until your sales team effectively uses its functionalities.

Below is an example of a 10-minute strategy that will help put into perspective the effectiveness and value of the right CRM system.

Topics: business development CRM sales enablement

2019 Media Sales Report - Get Back to the Basics With Sales Enablement

Sales Enablement

Why is sales enablement important? Because buyers are more informed, and selling is more challenging than ever before. Our 2019 Media Sales Report found that some of the major challenges in sales today are that sales reps’ time is not actually spent selling and salespeople are simply not equipped with relevant materials.

Sales enablement is a strategy that aligns marketing, sales, and operations while lowering costs, increasing revenue, ensuring brand integrity, and ultimately closing more deals. Even the most talented sales reps can benefit from the right support, structure, and technology.

So, why did nearly 1 out of 4 sales managers feel that they don’t have the right sales collateral pieces to help their sellers in all stages of the sales process?

Topics: content marketing CRM sales enablement media sales report

Improve Quality and Efficiency of Sales Interactions with the Best Sales Integration Tools

sales integration tools sales intelligenceFrom small businesses to international enterprises, most companies are dependent on effective sales to thrive. This is where sales integration tools come in. 

At the core of sales integration tools is the idea of sales intelligence. The goal of these tools is to improve the efficiency and quality of sales interactions for better conversion in the long run. Sales intelligence and management tools integrate with other software to make lead information as robust and accessible to sales reps as possible.

When used correctly, sales integration tools can not only improve the quality and efficiency of sales interactions but also lead to better customer relationships and increased sales.

Topics: sales performance CRM

10 Reasons Salespeople LOVE the HubSpot CRM and Sales Enablement Tools

salespeople-using-hubspotAs a proud partner of HubSpot, we at The Center for Sales Strategy, as well as our sister company that focuses on lead generation and sales enablement, LeadG2, naturally have experience with the HubSpot CRM, and it might be easy to think that we’re biased about this tool because of our relationship with them. However, it’s important to know a bit more of the context to better understand why we’re not biased and how that shows up in what we do and recommend. 

Topics: HubSpot CRM sales enablement