The Center for Sales Strategy Blog

In this episode, we’re taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns. 

Teams that intentionally track performance measures and leading indicators also tend to reach their goals faster and more consistently, especially those who study the data and communicate expectations to their teams.

While I have seen teams track this data in many ways, a CRM is a critical component to effectively tracking sales performance. Without it, sales leaders often make educated guesses about how their sales team is performing.

If that’s you, you owe it to yourself and your organization to use one of the dozens of good CRMs that work best for your organization.

Do you ever feel like you're using your CRM, but not really using it?

Many seem to fall into this trap, believing they've mastered their software when, really, they're only scratching the surface. After all, The 5th Annual Media Sales Report found that 74% of salespeople believe they use their CRM effectively.

This data point may, in fact, reflect reality. Maybe there are scores of salespeople out there who are utilizing the many capabilities that their CRMs have to offer.

The truth is that most CRM software holds a treasure trove of features and functionalities that are left to gather digital dust, waiting to be explored.

So, let’s unlock the full potential of your CRM and transform it from more than a simple contact list to a sales and customer service powerhouse.

A Customer Relationship Manager, also known as a CRM, can be a powerful tool. It can help to streamline your sales process and provide benefits to complete sales teams.

Here are five ways using a CRM efficiently can help improve your sales process.

In this fast-paced digital era, staying ahead of the competition requires mastering the art of customer relationship management (CRM).

A robust sales CRM system is the key to optimizing your sales process, improving team productivity, and ultimately driving revenue growth.

From selecting the right CRM platform to implementing automation and analytics, we will uncover the secrets to maximizing your sales efforts.

This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.     

In each episode, Matt will be joined by a rolling roster of outstanding experts from our team at The Center for Sales Strategy.   
 
Here, Matt is breaking down the Sales Process section of the Media Sales Report with VP/Senior Consultant, Alina McComas and Senior Consultant, Michael Mayer. 
 
Both Alina and Michael have such awesome takeaways on some top questions that arise from the report, like: 

• Why do you think appointments are becoming harder and harder to secure? 
• With 41% of salespeople telling us that finding qualified leads is only getting harder as well, what do you think is causing this? 
• What would you say to sales managers that are having a tough time with CRM adoption amongst their team?

Click here to listen to this episode on your preferred podcast platform or keep reading as we break down the conversation from this episode.