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The Center for Sales Strategy Blog

Selling Success Using Case Studies

Selling Success Using Case StudiesCase Studies and campaign recaps are powerful tools to help sell success. When managers share individual wins with their team, it boosts morale, sparks ideas, and motivates others to do similar work.

Salespeople value the real-life experience of their peers. After all, the best part of working in sales is celebrating your biggest wins after hours, weeks, maybe even months of hard work. Sales wins are a combination of strategies, tools, and content doesn't other players on your team want to know what worked well for the salesperson who sealed the deal?

Topics: case studies successful sales meetings sales management

Realign Your Priorities With an Account List Management Strategy

Realign Your Priorities With an Account List Management Strategy

The Pareto Principle suggests that 80% of sales come from 20% of clients. Alternatively, 20% of what you do represents 80% of that activity’s outcome.

Most of us know this rule, and we’re familiar with the labels – Key Accounts, Target Accounts, and Secondary Accounts – what we often fail to realize is the impact of what it’s like to lose a Key Account.

Understanding that most of your sales come from a relatively small number of clients, and having an Account List Management Strategy (ALMS) in place, realigns your organization's priorities, leading to an increase in revenue and sales performance.

Topics: sales management account list management IMPACT

How Leaders Can Use Storytelling to Activate Empathy

How Leaders Can Use Storytelling to Activate Empathy

“Could a greater miracle take place than for us to look through each other’s eyes for an instant?” — Henry David Thoreau

As children, we’re told many stories, some of which were created and passed down to help teach life lessons. Storytelling has been around for thousands of years, and there are many parables, fables, and legends that we share as a collective society.

Stories bring us together, bond groups emotionally, and connect them to their purpose. The use of stories also has an immense impact in the business world, increasing workplace empathy, strengthening leadership, and as a team-building strategy.

Topics: sales management sales culture storytelling

7 Ways to Pull Through a Summer Sales Slump – As Told by GIFs

7 Ways to Pull Through a Summer Sales Slump

Distractions, emails, and meetings are known to be leading factors in loss of productivity, but studies find that as temperatures rise, productivity drops by 4% per degree. In fact, 25% of workers feel less productive during June, July and August than in the rest of the year.

A summer sales slump happens in many industries, but the slowed pace of business doesn’t mean your sales team can’t be productive. Below are seven ways to motivate your sales team this summer – as told by GIFs.

Topics: motivation sales management

A Solid Sales Structure is Built on These Four Things

A Solid Sales Structure is Built on These Four Things

To establish the foundation for sustainable business growth, a solid sales structure must be built layer by layer. People, resources, and processes must align and work together to produce the best results for your organization.

In an earlier post, we identified the top challenges media sales departments face and a solution that addresses them all changing your sales structure. Restructuring is easier said than done, but if you’re going to manage a successful team, the need for change eventually hits home. When thinking about restructuring, below are four important things to know about the modern-day sales structure.

Topics: sales management IMPACT

You’re Not Alone: Top Challenges Media Sales Departments Face

challenge roadblock

If your media sales department is facing difficulties, you’re not alone. Despite recent innovations, media sales departments are still missing budgets, not developing new business, and not retaining key accounts.

Many media sales managers are stuck in a vicious circle of recognizing challenges that hinder growth, but they tend to ignore them for various reasons. Failing to tackle these challenges continue to result in lost revenue and lost opportunities.

Below are five of the top challenges media sales departments face and a solution that addresses them all.

Topics: sales management IMPACT

Effective Feedback for Sales Performance

feedback for sales performanceTop-performing sales managers are on top because they are continually finding ways to encourage their team to be more productive. Constructive feedback is vital to ongoing development. In fact, In fact, the 2019 Media Sales Report found that 95% of salespeople said that learning and development are important to them.

Almost every sales organization has various types of sellers. There are the highest performers, who are needed even more after they reach their goals, their average performers that are “make or break,” depending on the month, and the low performers, who are a drag on achievement. There is an important technique that can give you a big boost with all of the above: Feedback

Topics: sales performance sales management Talent

20 Motivational Videos for Your Sales Team

20 Motivational Videos for Your Sales Team

Stressed? Anxious? Unmotivated?

Everyone requires motivation. And, your sales team is no exception as they strive to keep up performance, reach goals, and deliver results. The constant pressure (combined with adversity and uncertainty) is physically and mentally draining.

Motivation is crucial for performance. The real purpose of a motivational speech is to get the recipient, to do something differently, because the speaker has got you to think differently. Browse through our list of 20 motivational videos, watch a few, and share the list with your team.

Topics: motivation sales performance sales management COVID19 Resources

Never Waste a Good Crisis

Never Waste a Good Crisis

Given the sudden health and economic crisis created by the COVID-19 pandemic, the phrase, “Never waste a good crisis,” has surfaced quite a few times. Noted public figures ranging from Machiavelli and Winston Churchill to Barack Obama have all invoked the phrase in times of trouble.

It’s often viewed as an opportunist looking to advance an agenda during an unfortunate circumstance. The reality is the phrase is more accurately a challenge to commit to doing things differently and better as a result of what we experience. And that’s the challenge we have for you.

Topics: sales management leadership COVID19 Resources

10 GIFs That Sum Up Working From Home in Sales

10 GIFs That Sum Up Working From Home in Sales

Taking refuge from the coronavirus, several salespeople have joined the estimated 8 million employees already working from home. Sales managers and salespeople alike are learning new skill sets that will help increase productivity, maintain relationships, and generate revenue to keep their sales pipeline strong.

Below we've gathered ten GIFs that all salespeople working from home can understand. Share these with your team or on social media the next time you need a good laugh to make a point.

Topics: sales management COVID19 Resources