The Center for Sales Strategy Blog

The good news: most of the sellers surveyed for the 5th Annual Media Sales Report knew what their sales talents were and how to put them to use.

The bad news: 11% reported that they had NEVER received feedback on their sales talents.

Think about it. Those 11% are at an automatic disadvantage. When projects come up, they may not know if those projects suit their talents. When reaching out to clients, they may not be aware of how to showcase their strengths. And when possible promotions are offered, they may not know if this would be a smart career move based on their talents.

Employee turnover is an inevitable reality.

However, underestimating the far-reaching consequences of losing experienced sales representatives can have detrimental effects on a company's overall growth and profitability.

The ripple effects of sales team turnover extend far beyond the immediate vacancy, creating a wave of challenges that can impact an organization in the short, mid, and long term.

Across markets and industries, one consistent hiring theme. It’s hard to find strong candidates. Big cities, rural communities, and everyone in between are struggling to find talented candidates or, sometimes, any candidates at all.

We know the talent is out there. But where? Where can you find your next great seller?

A new year brings new opportunities and a chance to set the foundation for sales success in 2024. With fresh perspectives and renewed motivation, sales teams have the potential to accomplish great things.

By learning from the wisdom of experienced professionals, managers and salespeople can map out a plan to thrive in the months ahead. This year, let's challenge ourselves to implement impactful sales strategies and adopt empowering mindsets. If we start motivated and intentional, there is no limit to what we can achieve.

In today’s competitive job market, organizations are constantly looking for ways to find and secure top talent. Building a strong talent pool is the foundation of any successful company, and doubling that pool can be a game-changer for your organization.

With employers finding it difficult to fill positions, it’s even more important to have a talent bench to turn to when you have an open position. According to a Monster global report, 9 out of 10 employers are struggling to fill jobs.

When you adapt and expand your recruitment efforts, you will be ready for future openings and make smarter selection decisions.

The role you play as a leader in the retention of your salespeople has a huge impact on your business. The more you develop yourself as a leader, the greater influence you have on keeping the team you built in place.

This is important because when your salespeople stay, your organization has the ability to retain customers and maintain a loyal customer base, which leads to your success.

When you have effective leadership practices in place, you can create an environment that fosters a positive work environment, building strong relationships and helping to develop a customer-minded approach. With this attitude, your people will be more willing to stay and give their best every day.

Are you frustrated with the challenges of finding top talent for your organization?

If so, you’re not alone. According to a ManpowerGroup survey, talent shortages are at a ten-year high, with 69% of employers struggling to fill positions.

In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future.

Top sales people work with their clients to drive organizational success. Sales Leaders should do the same with their top sellers. Treat them like you would a top/Key account, and they will want to thrive in your organization for many years to come.

Sales leaders play a pivotal role in driving success. Not only are they responsible for meeting revenue targets, but they are also charged with the task of managing, developing, and retaining top sales talent.

If we think about the metaphor of flying a plane, we can all agree that there are some major headwinds tossing and shaking the plane around at the altitude of business right now. And yet, as Peter Drucker said, “The greatest danger in times of turbulence is not the turbulence; it is acting with yesterday’s logic.”

Often the best solution in severe turbulence is not to ground the plane or fly around in repetitive circles but instead shift the course to rise above it.

The word for 'crisis' in Japanese, 危機 (Kiki) is written with the words 'danger' and 'opportunity,' meaning that a crisis can be seen as a dangerous time but equally as a time for opportunity.

And this is certainly an unprecedented and historical time of opportunity for innovating, trying new things, thinking outside the box, and driving the growth of your organization.

Sales management is tough. On top of the economic uncertainties and dynamic changes in the market they need to deal with, sales leaders must also grapple with people issues like employee turnover, waning engagement, and time pressures that get in the way of onboarding, training, and coaching.

When sales leaders are especially time-starved and overwhelmed, I often share something I once heard Naval Ravikant (investor and entrepreneur) say that stayed with me. He said, “Don’t let the complexity of the world distract you from the simplicity of your goals.”

When managers focus on their goals and the strategies designed to achieve them, it can clear away the clutter in a powerful way!