Professional athletes have coaches.
Oscar-winning actors have coaches.
Pop icons have coaches.
Wait!? Even people who have been in the business for a long time? Why do they need coaches?
That’s easy! Top performers, whether they are professional athletes, Oscar-winning actors, pop icons, or sales professionals, are not content with just being good. They strive to maintain their edge, stay on top, and climb even higher.
Their coaches, with their unique vantage point, can see what they can’t see themselves, making their perspective incredibly valuable. This investment in their talent is what sets them apart and propels them forward.
The same can be said for your direct reports.
Coaching leads to excellence.