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The Center for Sales Strategy Blog

4 Reasons Social Selling Is So Effective

4 Reasons Social Selling Is So Effective

Social selling is on its way to equaling (and possibly overtaking) conventional selling in the near future.

One study stated that with more than 3 billion people using social media worldwide in 2021, the customer base is right where social salespeople want them.

Way back in 2020, before the world had gone haywire due to COVID and in the early days of the pandemic, Facebook sales by American Facebook users hit over 18%.

That was then. This is now.

Topics: social selling

How Does Social Selling Fit Into the Sales Process?

How Does Social Selling Fit Into the Sales Process

While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling?

While cold outreach on social media is a popular technique in our modern world, it's not exactly the most productive, nor the most fruitful. As mentioned above, it's really just cold calling in a new medium, and while your salespeople don't have to deal with slammed phones, that doesn't make it any more viable as a sales technique.

Social selling is a modern approach to marketing that's built around existing relationships, and as such, it works much better. In this article, we’re going to explore the concept of social selling, how it fits into the sales process, and how you can leverage this sales technique to help your business thrive.

Topics: social selling

How To Social Sell Across These Different Platforms

How To Social Sell Across These Different Platforms

Social selling is the process of leveraging your social network to sell products or services.

In fact, 78% of social sellers outsell competitors who don't use social media. The most important thing to remember when doing social selling is that each platform is different. What works on one platform may not work on another. It’s important to understand how each platform works before trying to sell on it.

Topics: Social Media social selling

What Are the Best Social Selling Techniques?

What Are the Best Social Selling Techniques

Successful social selling can lead to significant growth for your business. In fact, the right tactics can do more than sell products, but provide a foundation of credibility and confidence that will bolster your brand as a whole.

This all sounds very appealing, but how can you actually go about enhancing your own social selling efforts?

Let’s look at a few methods that separate the pros from the rest of the pack.

Topics: social selling

Everything You Need To Know About Social Selling

Social Selling

Are you tired of getting nowhere with cold calls and emails? Your business needs new customers, but cold traffic takes a long time to convert. Some people won't bother responding to you.

Social selling can help. This sales method focuses on relationship building through social media.

Social selling doesn't involve spamming your way in front of people. Instead, you get to know people before making an offer.

You may know a connection for several months before they become a client. Social selling ensures they remember you fondly and become warm leads.

We'll dive into everything you need to know about social selling. Let's get started with strategies and resources to help you succeed.

Topics: social selling

Top 5 New Trends in Sales You Have to Consider for Your Business

Inbound Video

Successful sales is a difficult multi-level process that requires a lot of effort, knowledge, and attention. Sometimes methods and approaches that showed good results in the past don’t work anymore.

In this case, there's a need to search for something new and reliable, something that will rescue the situation. That’s why it's important to follow sales trends and consider using new features before competitors. It always helps to be one step ahead and earn the reputation of the leader.

In this article, we'll take a close look at 5 new and already popular eye-catching trends in sales.

Topics: social selling sales trends

How Social Selling Can Damage Your Professional Brand

strengthen your personal brand with social sellingSocial selling is a powerful part of the approach in our now transparent sales landscape.

By now, every salesperson should be embracing LinkedIn, Twitter, and even Facebook, as they plan to approach and attempt to engage with new business prospects.

Whether you choose to use paid services or choose to navigate social media on your own, it’s a platform where you can earn trust and establish credibility with your very best prospects.

It’s also a platform that if used incorrectly, could damage your credibility with your very best prospects.

Topics: Social Media personal brand social selling

How to Sell Through LinkedIn (Your Complete Guide)

How to Sell Through LinkedIn (Your Complete Guide)

Are you running out of ideas for how to find new prospects for your sales funnel?

It can be demoralizing when you feel like you’ve exhausted every avenue to find potential prospects for your B2B sales pipeline, but there are always more avenues to explore.

One such avenue is LinkedIn. LinkedIn is actually one of the best tools for finding B2B sales prospects thanks to the platform’s sophisticated search functions and ease of use.

Topics: social selling

Statistics to Prove B2B Sales Can Benefit from Social Selling

Statistics to Prove B2B Sales Can Benefit from Social Selling

Even though using social media to sell has been widely adopted in many industries, the 2019 Media Sales Report revealed that social selling is currently more hype than reality. Only 12% of sales managers surveyed saying their salespeople are using social media effectively to set appointments with prospects.

Research indicates that sales leaders still aren't convinced of social selling's value. And many salespeople simply don't know how to go about becoming a social seller. If you still need some encouragement when it comes to your social selling initiative, use these statistics for inspiration.

Topics: Social Media media sales report social selling

6 Ways Sellers Can Improve Engagement When Utilizing LinkedIn for Social Selling

HubSpot Video

LinkedIn is the most popular professional social networking site out there, which means if you have a B2B business or cater to other professionals in a specific industry, it could be the ideal platform for growing your business.

By now, you’ve updated your LinkedIn profile using the Ultimate LinkedIn Profile Checklist. Now you want more engagement, you want your LinkedIn posts to attract more viewers and increase shares—but where do you even start?

Topics: Social Media sales strategy prospecting social selling