<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Top 5 New Trends in Sales You Have to Consider for Your Business

Inbound Video

Successful sales is a difficult multi-level process that requires a lot of effort, knowledge, and attention. Sometimes methods and approaches that showed good results in the past don’t work anymore.

In this case, there's a need to search for something new and reliable, something that will rescue the situation. That’s why it's important to follow sales trends and consider using new features before competitors. It always helps to be one step ahead and earn the reputation of the leader.

In this article, we'll take a close look at 5 new and already popular eye-catching trends in sales.

Topics: social selling sales trends

How Social Selling Can Damage Your Professional Brand

strengthen your personal brand with social sellingSocial selling is a powerful part of the approach in our now transparent sales landscape.

By now, every salesperson should be embracing LinkedIn, Twitter, and even Facebook, as they plan to approach and attempt to engage with new business prospects.

Whether you choose to use paid services or choose to navigate social media on your own, it’s a platform where you can earn trust and establish credibility with your very best prospects.

It’s also a platform that if used incorrectly, could damage your credibility with your very best prospects.

Topics: Social Media personal brand social selling

How to Sell Through LinkedIn (Your Complete Guide)

How to Sell Through LinkedIn (Your Complete Guide)

Are you running out of ideas for how to find new prospects for your sales funnel?

It can be demoralizing when you feel like you’ve exhausted every avenue to find potential prospects for your B2B sales pipeline, but there are always more avenues to explore.

One such avenue is LinkedIn. LinkedIn is actually one of the best tools for finding B2B sales prospects thanks to the platform’s sophisticated search functions and ease of use.

Topics: social selling

Statistics to Prove B2B Sales Can Benefit from Social Selling

Statistics to Prove B2B Sales Can Benefit from Social Selling

Even though using social media to sell has been widely adopted in many industries, the 2019 Media Sales Report revealed that social selling is currently more hype than reality. Only 12% of sales managers surveyed saying their salespeople are using social media effectively to set appointments with prospects.

Research indicates that sales leaders still aren't convinced of social selling's value. And many salespeople simply don't know how to go about becoming a social seller. If you still need some encouragement when it comes to your social selling initiative, use these statistics for inspiration.

Topics: Social Media media sales report social selling

6 Ways Sellers Can Improve Engagement When Utilizing LinkedIn for Social Selling

CSS_Shaye-Tips to Improve LinkedIn Engagement

LinkedIn is the most popular professional social networking site out there, which means if you have a B2B business or cater to other professionals in a specific industry, it could be the ideal platform for growing your business.

By now, you’ve updated your LinkedIn profile using the Ultimate LinkedIn Profile Checklist. Now you want more engagement, you want your LinkedIn posts to attract more viewers and increase shares—but where do you even start?

Topics: Social Media sales strategy prospecting social selling

Social Selling Tips: Using Social Media to Connect with Prospects

Social Selling Tips Using Social Media to Connect with Prospects

There’s no longer a debate on whether social media is an effective way to remain relevant in today’s busy and modern online world. Social media has come a long way since the mid-2000s, where users simply used it to share photographs and “check-in.”  

Today, smart sellers incorporate social media into their sales strategy as an additional way to connect with prospects. This allows you to:

  • Build rapport
  • Pinpoint specific prospects
  • Establish yourself as a thought leader

Through likes, comments, shares, and posts, you provide your insights to both prospects and current customers and allow for more engagement. Social media is a valuable tool for driving sales, but first, you must identify the most-used platforms for your ideal customer.

Topics: sales strategy personal brand social selling