While the dreaded days of cold calling may be over in the marketing world, it could be said that it merely switched mediums — from the telephone to chat apps. If your idea of 'B2B marketing' is sending unsolicited DMs, is that really any different from cold calling?
While cold outreach on social media is a popular technique in our modern world, it's not exactly the most productive, nor the most fruitful. As mentioned above, it's really just cold calling in a new medium, and while your salespeople don't have to deal with slammed phones, that doesn't make it any more viable as a sales technique.
Social selling is a modern approach to marketing that's built around existing relationships, and as such, it works much better. In this article, we’re going to explore the concept of social selling, how it fits into the sales process, and how you can leverage this sales technique to help your business thrive.