The Center for Sales Strategy Blog

It can be tough to find top talent! Not only do you have to find that talented person, you also have to convince them to come on board with your organization. Why should they choose you over the other competitors?

As a sales manager, you have the task of finding the best candidates who can drive revenue and help your business grow. Your employer brand can make a big difference. A strong employer brand not only helps you stand out from the competition but also attracts the right candidates who align with your company's vision and goals.

I recently attended a session at a conference that centered around incorporating authenticity into account-based marketing, also known as ABM. If you are not familiar with ABM, it’s simply a strategic approach to focus an organization's B2B sales and marketing efforts on a defined group of high-potential targets instead of everyone, in an effort to create more personalized messaging and content to increase engagement. 

As a sales coach, I work with many salespeople at all different stages in their career. When we first start working together, we spend time talking about who they are, why they love what they do, and how their current and past experiences bring value to what they do today.    

I remember getting a very excited call from a salesperson that I had worked with. A big prospect in the market had reached out to her. They had searched her company via LinkedIn and discovered many of her sales colleagues. But it was her profile that caught their eye. Why?

When you look up in the night sky, there are millions of stars. So many that it’s sometimes hard to find even the easiest constellations. But one star everyone knows is the North Star. Why is that? It's different in a few signficant ways.

The mantra that "you need a personal, professional brand" is no longer new. If you're like most sales professionals, you're open to the idea, but it can seem like such a major project. Let's look at three myths you need to move past to get started building a brand for yourself. 

Defining what position your own professional brand should take is hard work. Which is why most salespeople and development officers are still talking mostly about their company, their products, and their causes on their LinkedIn profile.

It’s important to be proud of your company. If you are, you might even say you’re blessed, or damn lucky, depending on your point of view. But when someone is deciding whether or not they want to take time to meet with you, it’s about you.