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The Center for Sales Strategy Blog

2019 Media Sales Report - What 95% of Sellers Think About Training and Development

Training and Development

All great sales managers will tell you that training and development are the cornerstones for building an exceptional sales team. The sales industry constantly changes and evolves as prospects learn and alter tactics to deal with enthusiastic salespeople. And, every salesperson needs to learn how to adapt to these changes and continue to grow in their field of knowledge.

This is why sales managers and salespeople share common ground when it comes to learning and developing new skills, but as the 2019 Media Sales Report found, there’s still room for improvement when it comes to performance.

Topics: business development sales training state of media sales media sales report

How to Make the Most of Your Next Motivational Sales Training Session

How to Make the Most of Your Next Motivational Sales Training Session

Have you ever felt pumped after leaving a sales training session, conference, or workshop, thinking about all the new, fresh ideas you can put into action to improve sales performance

A good sales training session forces you to grow and challenge yourself. Whether it’s motivational speakers or powerful content, there are several moments where we feel empowered to be better professionals, and we leave with pages of notes and quotes to live by.

But what happens next? Do you accomplish everything you said you would, or do you fall short on your expectations and follow through on less than you hoped for?

Topics: motivation sales training

Improve Your Team's Sales Performance with These 4 Words (VIDEO)

Matt-Train-Rehearse-Coach-Measure

Often, clients come to us when their sales are not where they want to be, and the first thing they say is that they need us to come in and do sales training. Yes, sales training will help, but alone, it won't be the only thing that helps improve sales performance. 

In this video, I discuss four words you need to remember to help your team improve sales: 

  • TRAIN
  • REHEARSE
  • COACH
  • MEASURE

Topics: sales management sales training coaching

More Teaching. Less Telling. (VIDEO)

Matt-MoreTeachingLessTelling

As a sales manager, how can you do more teaching and less telling? Often, salespeople get frustrated when the only thing they hear from their sales manager is that they need to have more activity, increase the number of asks they have, and they need to increase the dollar amount of the asks they have. They get that. They want to be taught how to do that. They want training and teaching, and not just telling

There's a certain amount of telling that goes on when managing a sales team, but there's also a certain amount of teaching that goes on. Today, I'll share three things you can teach your sales team.

Topics: sales management sales training coaching

5 Tactics to Activate Talent and Improve Sales Performance

activate sales talent improve sales perfomanceOver the years I’ve written posts about my favorite NFL team, the Cleveland Browns. Most of my previous posts reflected on their losing ways and focused on “what not to do” as a manager.

This post is different. This post sheds a positive light on the Browns related to activating talent and tells a nice story about how a new leader transformed the same players from losers to winners by changing five things. 

Imagine that: The same players being coached (managed) differently producing significantly different results!

Topics: sales performance sales management Talent sales training coaching

What If They Leave? 3 Ways to Better Train Your Sales Staff

sales-training-manager-265882-editedCFO asks CEO: "What happens if we invest in developing our people and then they leave us?"
CEO: "What happens if we don't, and they stay?"
 
I really LOVE this "fictional" exchange. It drives a stake right through one of the arguments against training and developing your salespeople. 
Topics: sales performance sales management sales training

High-Performing Sales Teams Are Cultivated, Not Hired

cultivate a high-performing sales teamThis post was originally published on Business.com.

Top sales managers don't just look for candidates when they need them – they keep in contact with potential team members to build an internal pipeline of interested and engaged salespeople.

Topics: sales performance sales management sales culture Talent talent dashboard sales training coaching

Do You Onboard New Sellers Like The Cleveland Browns Onboard New Quarterbacks?

footballAs I’ve mentioned before in previous blog posts, I’m a long-suffering fan of the Cleveland Browns. My team loses more games than they win. The Browns are also infamous for something else: the team has started 28 different quarterbacks since 1999! Many of these poor souls were drafted by the Browns and then thrown into the fire before they were adequately prepared, only to fail. 

Topics: sales management sales training onboarding

The Best New Hire Gift: Clear Expectations + Realistic Goals

new hire expectations and goals for onboardingWhen onboarding new hires, managers have a lot of things to think about. What is the onboarding plan? Will there be pre-boardingWho will train them? Who do they need to meet and who will show them around and introduce them to the office, co-workers, etc.?

But just as important, what is your new hire’s onboarding plan? If they walk in and have no plan and no goals, chances are they will struggle to find success in their new role. Some new hires will start day one with a clear plan or will have a plan and goals set within a few weeks, but some will need help and guidance in this area.

The Best New Hire Gift: Clear Expectations + Realistic Goals

Topics: sales management Talent training sales training onboarding

4 Habits of Highly Successful Sales Managers Who Retain Their Top Performers

habits of highly successful sales managers retain top performersSCENARIO: For the first time in a long time, you have sales positions open, but the most talented salespeople likely are already employed elsewhere. 

Well, this scenario is one managers often find themselves in. Even the most successful sales managers can find themselves in this situation if they aren't intentional with their management practices and focused on retention. Recruiting and filling your talent bank is important. Even so, don't lose focus on the effort it takes to retain top talent. There’s always a strain on your resources when you try to scramble to fill a vacant sales position, but it’s a double-whammy when the vacancy is left by your superstar performer. 

4 Habits of Highly Successful Sales Managers Who Retain Their Top Performers

Here are four things that highly successful sales managers consistently spend time and intentional energy on to retain their top performers.

Topics: employee retention Management sales performance sales management Talent sales training