Today we have a guest post from Rachel Davidson. Rachel is a content specialist for Highspot, the sales enablement industry’s leading platform for content management, customer engagement, and analytics.
As sales teams grow, it can be challenging to make sure each team member has quick access to resources needed to do the job: case studies, email templates, product sell sheets, whitepapers, etc.
When huge amounts of content are fragmented and spread throughout multiple systems and platforms, reps can spend more time searching than selling. This is where sales enablement technology comes into play. By using a smart sales enablement tools that allow reps to access content and automate tasks, sales teams put themselves in better position to save time and engage customers more effectively.
At its heart, sales enablement creates more opportunities for reps to do what they do best: sell. Today we’re going to share ideas on improving the bottom line of your business by achieving faster conversions and higher sales via sales enablement.