Over 13 million workers hold sales or sales-related positions in the United States. Any experienced sales professional knows that the key to generating leads is sales prospecting.
In sales, it's crucial to focus on potential customers that are likely to buy your product. Not only does prospecting generate more leads, but it also ensures that you're selling to someone interested in what you're selling.
Putting together a good lead generation system can be a daunting task, though. In this sales prospecting guide, we've covered everything you need to know to start finding qualified leads.