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The Center for Sales Strategy Blog

Why Good Salespeople Leave

Why Good Salespeople Leave

According to a DePaul University study, the average turnover cost per Account Executive (AE) is $97,690 when you add up recruiting costs, training costs, and lost sales. So, if you lose five AEs in one year - you’re close to losing nearly a half a million dollars. 

Couple that with the fact that in a Glassdoor survey, only 19% of AE’s have no immediate plans leave their companies, but 68% of AE’s plan to look for a job within the next year.  

Why do sales reps leave? And what can your sales organization do to stop your top sellers from leaving?

Topics: sales process sales structure IMPACT

A Better Way to Deal with Order Cancellations

how to handle order cancellations

The old saying “when it rains, it pours” seems to apply to order cancellations, and it seems like when cancellations occur, they occur in bunches. Here’s what many sellers do when they experience a bunch of order cancellations:

1. Have a negative reaction and argue with the client.

2. Panic and go after any account they can sell.

3. Look for ways to close a quick deal to make up for lost revenue—including dropping the price to close a deal.

4. Sell new prospects whatever they can sell without worrying about delivering results.

All items on this list ultimately lead to short term sales AND more cancellations in the future.

Topics: Needs Analysis Sales sales process

Let’s Get Real About How Many Contacts It Takes To Get An Appointment

Let’s Get Real About How Many Contacts It Takes To Get An Appointment

There's certainly a lot of banter these days about how many contacts a salesperson must make in order to secure an appointment. We all know it takes more than 2 or 3 calls, but how many does it really take, and why?

Topics: sales performance Sales sales process

Top Articles of 2020: Sales Process

2020 Sales Process Blogs

It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2020.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success. We've searched for the most popular blogs of 2020, and we've curated these lists to bring you some of the most informative content from the year. Check out these top blogs on the sales process from 2020, and let them kickstart your 2021 sales strategy.

Topics: sales process

Are You Training for the Right Reasons?

Are You Training for the Right Reasons

To start something at the beginning and complete it (in order) to the very end is seen as a virtue. Linear thinking is logical, and experts say that most of us in the western world rely on it 90% of the time. But don’t let that limit you into believing there's always just one path to the best result.

What result do you want from sales training? To say the team completed all the courses or learn to sell smarter or faster?

Topics: sales process sales training

How to Identify Where Your Sales Team is Struggling

How to Identify Where Your Sales Team is Struggling

2020 has been a strange year for everyone. Successful teams who are used to winning find themselves struggling. And managers, who are used to leading successful teams, are trying to coach and help reps who aren’t used to struggling.

If this sounds like a situation you’re experiencing, how can you identify where your team needs help and get them back on track?

Topics: sales process sales talent

Predict the Success of Your Sales Team with Leading Indicators

Predict the Success of Your Sales Team with Leading Indicators

"If you don't know your numbers, you don't know your business." — Marcus Lemonis

"It's a numbers game, but I don't know which numbers" — Average Salesperson

Okay — I made-up the last quote, but it's still true. Too many times, I meet with sales managers and salespeople who firmly believe that sales is a "numbers game", but they have no idea what numbers they need to know or even what numbers they should be tracking.

Most sales leaders focus on KPI's (Key Performance Indicators) and while they are important, they do not help produce sales improvements. KPI's are like your scorecard after a round of golf, fun to see how you played, but they can't help you play better for the round you just finished. 

Rather than focus on KPIs, it’s time to concentrate on Leading Indicators so that we can effect change during the game that will help you and your team win. Think of leading indicators as data that allows you to make "in-game" adjustments, so that your team can keep scoring.

Topics: sales performance sales process

Financial Challenges That Are Top of Mind for Decision Makers

Top 5 Financial Pain Points of Businesses in Q4

At The Center for Sales Strategy (CSS), we’re big proponents of thinking like an owner — in other words, getting into the minds of the decision makers and decision influencers you call on. 

One of the many ways to do that is uncover and understand what financial challenges are top of mind for them, especially as we head into a new year.

Topics: sales process annual plannning

3 Non-Innovative Marketing Tactics Sales Pros Can Adopt to Boost the Sales Process

3 Non-Innovative Marketing Tactics Sales Pros Can Adopt to Boost the Sales Process

Sometimes to be more productive and effective, you just need to take it back to the basics. But, often, that’s what takes the most time and most days, we don’t have enough hours in the day.  

If you could invest now to save later, would you do it? Ask yourself, if you could make a change today to reap benefits in the future, would you be willing to give it a try?  

At The Center for Sales Strategy (CSS), we value sales and marketing alignment, and a lot of our efforts overlap; and therefore, we carry tips and strategies across departments. Why? Because they work.  

In this post, you’ll find three valuable non-innovative marketing tactics that we’ve seen support the sales process. We call them “non-innovative” because it’s nothing you haven’t heard before, but the question and challenge we have for you is, have you done these things, or are you committed to putting forth the effort to adopt these tactics to boost your sales process? 

Topics: sales process sales and marketing alignment

Talk Tracks to Speed Up the Sales Process

Talk Tracks to Speed Up the Sales Process

Salespeople in different industries encounter different questions and objections, right? Wrong. Your products and services may affect the minor details of objections, but Google the phrase ‘most common sales objections’ and you’ll find most sellers face the same objections from their leads.

Whether it’s price objections, the prospect isn’t interested, or “now isn’t a good time,” sellers often encounter the same types of questions and objections during the sales process. Sales enablement resources help them anticipate and overcome these objections.

Creating talk tracks and related sales collateral material helps enable sellers to respond quickly — allowing them to move the sales process forward and close business sooner.

Topics: sales process sales enablement