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The Center for Sales Strategy Blog

A 5-Step Campaign Recap Template to Keep Customers Coming Back

campaign recap templateYou sold the campaign. You executed the campaign. Now get the credit you deserve! 

Creating a successful digital campaign designed to deliver desired business results takes time and expertise—not to mention a great deal of work! It makes sense to present a recap during the campaign—to make sure it is on track—and after the campaign, to get credit for a job well done.

The best way to do this is to create a campaign recap and present this to the customer. This process allows sellers to get the credit they deserve for a job well done as well as open the door to the next sales opportunity with a satisfied customer.

Topics: sales strategy sales process sales accelerator

Don't Do It! Stop Pitching and Start Asking!

Stop Pitching and Start Asking

Don't do it. I know you want to do it, but you can't.

Seriously!  STOP IT!

"Do what" you innocently ask?

Pitching your product or service in your first meeting with a new client.

"But…but…but," I can already hear your excuses. 

"We are SALES people!  We are supposed to SELL!" 

Technically, yes, you are "supposed" to sell, but not yet! 

Be patient.  Follow the process.  Trust the process.  We have to slow down the sales process so that we can speed up the sale!

Topics: Needs Analysis sales process

Their Business IS YOUR BUSINESS. It's Customer Focused Selling!

Their Business IS YOUR BUSINESS. Its Customer Focused Selling

Just who do you think you are? Just because you “look” the part, speak the language, and have the innate ability to command attention with your good looks, winning personality, and dapper attire, doesn’t mean you have earned the right to walk through my door and ask me about my business!

We realize that might be a bit harsh, but it does set the stage for this post. Keep reading it gets better! In roughly two minutes, you’ll get some ideas to help you sharpen your sales approach.

Topics: sales process

Selling at the Speed of Light

Selling at the Speed of Light

Our founder, Steve Marx, used to say that things should be no longer than they need to be, but also no shorter. Applying that to the sales process, it should take no longer than it needs to be effective, but also no shorter.

In the sales process, some prospects are traveling toward you; others are traveling away. It would seem that we should just pitch and close the ones that are traveling quickly toward us, right?

Steve’s advice would be that it should take no longer and no shorter than we need to accomplish our objective. In sales, that’s achieving their business objectives.

Topics: sales process

How Optimized Internal Processes Can Boost Your Sales

How Optimized Internal Processes Can Boost Your Sales

Every company strives to maximize its sales as much as possible. To do that you need to have a strong and competent sales team and a smooth sales process.

Given the current state of the economic and financial landscape, companies are also looking for ways to cut costs. For this reason, optimizing the sales process has become even more important.

When doing so, you have to consider two major aspects. Will you do it internally or externally? If you’ve chosen the former, then continue reading.

Topics: sales process sales productivity

5 Ways To Use Video As Part of Your Sales Process

using  video during sales processAs sales consultants, trainers, and coaches, we absolutely love it when the sales teams we work with shares successes they’ve had as a direct correlation to the advice, tips, and tactics we share. 

Our company culture encourages innovation and creativity, which allows us to discover new trends, and figure out what works and doesn't work so that we can share advice with our clients. Video is a tool and tactic that we've explored and had the opportunity to get creative with. 

If you're wondering how you can use video as part of your sales process, keep reading! 

Topics: Video sales process

Six Practical Ways to Help Your Team Make More Sales

Six Practical Ways to Help Your Team Make More Sales

As a sales manager, it’s important that you continually take new courses of action to help your team generate more sales.

Here are six practical methods you should consider.

Topics: sales performance sales process

Cold Call Or Sales Email? Data Shows Which To Use

Cold Call Or Sales Email Data Shows Which To Use

Making a first impression with your potential clients is vital to getting ahead.

When you make that cold contact, you want to ensure that they'll want to buy from you. A part of this is using the right method to reach out to your contacts. Which is better, cold calls or sales emails?

Topics: sales process

Twenty Years of Sales Experience or One Year of Experience Twenty Times?

Twenty Years of Sales Experience or One Year of Experience Twenty Times

In 2022, we're challenging you to reconsider the way you're doing business to improve your sales performance.

The sales process is constantly changing and it's changing more rapidly than ever, yet there's a generation of salespeople still selling like it was any year before 2009.

Also in the mix are sales managers not adept to the evolving sales world, and therefore, might struggle to lead their team to good sales results.

Topics: sales strategy sales performance sales process

5 Questions Sales Leaders Ask to Improve Sales Performance

5 Questions Sales Leaders Ask to Improve Sales Performance

Inquiry is a powerful motivator. We use it to fuel conversations, problem-solve, and, ultimately, improve sales performance.

High-value questions are a driving force to much-needed mental shifts — especially in today’s environment. When your mindset changes, so does your behavior. As sales leaders, we can’t control market conditions, but we can influence a few things like choices.

Below are five questions we challenge sales leaders to ask their salespeople every week if they want to improve sales performance, fill their funnel full of new prospects, and increase customer loyalty.

Topics: sales performance sales process