The Center for Sales Strategy Blog

Teams that intentionally track performance measures and leading indicators also tend to reach their goals faster and more consistently, especially those who study the data and communicate expectations to their teams.

While I have seen teams track this data in many ways, a CRM is a critical component to effectively tracking sales performance. Without it, sales leaders often make educated guesses about how their sales team is performing.

If that’s you, you owe it to yourself and your organization to use one of the dozens of good CRMs that work best for your organization.

What worked a few years ago and helped gain successful sales leads might be outdated and could never work now. For instance, there were times when cold calling was king, but it's not as effective in this age of digital marketing.

Therefore, adjusting your strategies is incredibly crucial in ensuring you get quality sales leads. Here's a detailed look at some of the strategies you can use.

We’ve all heard, “You’ll never get a second chance to make a great first impression.” This applies to so many facets of life, and when it comes to sales, that first 7-10 seconds can make or break you.

Our brains make a thousand computations during the first seven seconds we see someone. That means within seven seconds, the person across from you is assessing whether you’re likable, trustworthy, and competent.

Is the impression you create a blend of your personality, body language, and communication skills? If not, it should be!