"4 out of 5 Sales Managers admit appointments, whether in-person or virtual, are more challenging to secure than five years ago."
This nugget of information came from The Center for Sales Strategy 2020 Media Report.
My initial response to this new data was...DUH!
I'd like to speak with the one manager who thinks getting a first time appointment is "easier" than 5-years ago. They must know something that I don't know!
I don't care who you're or what you're selling, but getting a first-time meeting is tough! Now, I realize there are a ton of legitimate reasons why that is true, but NO ONE CARES! Excuses won't help you get to your sales goals, get you a promotion, or pay your rent.
What you need is a solution to help you get that all-important first-time business appointment. What you need is a Valid Business Reason.