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The Center for Sales Strategy Blog

You’re Not as Important as You Think You Are — 7 Ways to Get Prospects to Respond to Your Email

7 Ways to Get Prospects to Respond to Your Email

Email continues to be a very effective way to engage with prospects and clients. However, consider these facts (Source).

  • In 2022 there were over 330 billion emails sent and received per day.
  • That number is expected to be almost 350 billion per day in 2023
  • The average person sends and receives 121 business-related emails per day. Remember, that’s an average. That amount can easily be doubled for an executive-level decision-maker.
  • Just because an email is sent doesn’t mean it’s opened and read. The average open rate for businesses across all industries is just 18%.
Topics: sales process prospecting

How to Track Revenue Performance

How to Track Revenue Performance

If you’re trying to maximize your company’s revenue performance, having a clear understanding of the numbers is essential.

Knowing exactly where your income is coming from and where it’s going can help you make informed decisions and ensure that you are on track to reach your goals. Fortunately, tracking your revenue performance doesn’t have to be complicated. With the right strategy in place, you can easily stay on top of the numbers and make the most of your income.

In this article, you’ll learn how to track revenue performance for maximum results. From understanding the key metrics to utilizing the right tools, you’ll be equipped with a comprehensive understanding of how to effectively manage your revenue and make the best decisions for your business.

Topics: revenue performance

Recruitment Networking Not Finding Great Talent? How to Do It Right

Recruitment Networking Not Finding Great Talent How to Do It Right

Great job to all of you who have shifted your sales recruitment emphasis from advertising and job boards to personal networking. Networking invariably produces more quality, but only if it’s done right.

The age-old approach—I’m looking for a salesperson. Do you know of anyone who’s looking? Doesn’t work.

Topics: recruitment

Mastering the Art of Sales Management: Balancing the Pending vs Pipeline

Mastering the Art of Sales Management Balancing the Pending vs Pipeline

Sales management is an art that requires a delicate balance between the present and the future.

The key to success lies in mastering the art of balancing the pending vs pipeline. This means managing your current deals while also prospecting for new ones. As a sales manager, you must be able to prioritize your time and resources effectively to ensure that you are not only closing deals today but also building a strong pipeline for tomorrow.

In this highly competitive market, mastering this art is essential for any business that wants to stay ahead of the curve. In this article, we’ll explore the key strategies that will help you strike the perfect balance between the pending and pipeline, and take your sales management skills to the next level.

Whether you are a seasoned sales professional or a newbie in the game, read on to learn how to master the art of sales management.

Topics: sales management sales pipeline

The One Question You Haven’t Asked (But Your Client Wishes You Would)

The One Question You Haven’t Asked

Most salespeople prepare very carefully for every client interaction. Your preparation will dictate whether you are granted face time for that first appointment (and subsequent appointments), and it will dictate how much information you are allowed to gather in a needs analysis meeting.

But the nature of sales often leads us to focus on our own objectives when preparing; we want the appointment, or we want to learn about a specific objective a client might have that we know can translate into a selling opportunity.

If your customer-focused approach is sincere, there is one question—a simple question that can be asked in a multitude of ways—that can help you gain even greater respect and revenue from this customer.

Topics: Needs Analysis sales process

The Disconnect Between Sales People and Sales Tools

The Disconnect Between Sales People and Sales Tools

Many organizations rely on sophisticated sales tools to automate sales activities, manage sales pipelines, communicate better with leads, close more deals, and improve their sales team’s performance.  

That said, some businesses still struggle with adopting software for sales. The reasons vary, but most of the time, it’s due to a disconnect between their AE’s and these innovative sales technologies.

Why does this disconnect happen? What are the consequences? How can businesses improve sales tool user adoption? Let’s find out the answers in this post.

Topics: sales tech

Are You Hearing Objections or Objectives?

Are You Hearing Objections or Objectives

In sales, you need to understand the difference between an objection and an objective. Here are the four most common customer objections that a salesperson will encounter.

  • Price
  • Need
  • Trust
  • Time

If a salesperson is being bombarded by these four questions throughout their initial meeting, then they most likely have more work to do.

Simply put, the salesperson needs to spend more time preparing for the meeting, researching the client, and developing insightful questions to build trust and confidence with the buyer. Objections are easy to overcome if you've done your homework prior to your customer needs analysis meeting.

Topics: sales process

Leveraging Sales Tech Stack to Unlock Bigger Opportunities

Leveraging Sales Tech Stack to Unlock Bigger Opportunities

The digital revolution has changed how businesses operate, and the sales industry is no exception. In order to stay ahead of the competition, companies must deploy the latest sales tech stack to maximize their opportunities.

A comprehensive guide to leveraging sales tech stack can help companies identify the most suitable technology for their business and unlock bigger opportunities. It is essential to understand which technology can best support sales activities, automate mundane tasks, and provide valuable insights.

Here's an overview of the types of sales tech stack, the benefits they offer, and how to implement them in your business. With this  guide, you will be able to strategically maximize your sales opportunities and drive long-term success.

Topics: sales process sales tech

How To Target Sales Superstars On LinkedIn

How To Target Sales Superstars On LinkedIn

You are not alone if you think it is difficult to find talented job candidates.

An employee study from LinkedIn says that 76% percent of hiring managers admit attracting the right job candidates is their greatest challenge.

Topics: hiring salespeople

A Quick Guide to Revenue Performance

A Quick Guide to Revenue Performance

Revenue performance in a sales organization is a crucial metric that measures the financial success and performance of the sales team in terms of the revenue generated from sales activities. It includes metrics such as total revenue, revenue growth, sales targets, quotas, and the percentage of sales goals achieved.

The importance of revenue performance cannot be overstated, as it is the lifeblood of a company. It is the primary source of income for a business, and without strong revenue performance, a company may struggle to meet its financial goals and remain competitive in the marketplace. It also is closely tied to the performance and effectiveness of the sales team.

Topics: revenue performance

3 Ways to Drain Your Talent Bank

3 Ways to Drain Your Talent Bank

Talk with any manager or leader, regardless of their company, industry, or size, and without a doubt, you will find one thing they all have in common – the struggle to find great talent. Building, and maintaining, a talent bank is not for the faint of heart.

Now imagine the added stress that occurs when you’ve made a heroic effort to build a great talent bank, and it runs dry.

Topics: recruitment sales talent

Three Proven Strategies to Increase Your Business Revenue Performance

Three Proven Strategies to Increase Your Business Revenue Performance

Businesses need to continually strive for growth and success to remain competitive in the market.

One of the most important goals for any business is to increase its revenue performance. Many strategies can be employed to achieve this goal, but three of the most effective and proven strategies are to focus on customer service and satisfaction, to identify new target markets, and to increase the efficiency of existing operations.

By utilizing these strategies, businesses can gain a significant increase in their revenue performance, allowing them to continue to be successful and grow.

Topics: revenue performance

3 Simple Steps to Getting Started on Developing New Business

3 Simple Steps to Getting Started on Developing New Business

If three birds are sitting on a wire, and two decide to fly away, how many are left?

If you haven’t heard this riddle, you might answer “one. “ But the answer is that three birds are left on the wire. The two birds only decided to fly away, and deciding is not the same as actually doing.

Moving from deciding to doing is a common challenge in new business development. How many times in our sales career have we decided to do something but stayed sitting on that wire?

We’ve established short and long-term goals. We’ve even mapped out an action plan and a roadmap to follow that will lead to success. But we remain sitting on a wire. Our behaviors don’t change, and we don’t follow through with the plan.

Topics: increasing new business

5 Questions to Ask Yourself When a Salesperson is Underperforming

5 Questions to Ask Yourself When a Salesperson is Underperforming

One of your most important jobs as a leader is to mentor and coach, but it can be one of the most difficult parts of your job if you have an underperforming seller on your team. It’s easy to think things like “they’re not working hard enough,” “they aren’t motivated,” or maybe even “it’s time to throw in the towel.”

Before you take drastic measures and place the blame on your underperformer, here are five questions to ask yourself.

Topics: sales performance sales talent

Best Tips and Tricks for Pipeline Tracking

Best Tips and Tricks for Pipeline Tracking

Pipeline tracking is essential for any sales team that wants to stay on top of their customer relationships and close more deals.

It helps to ensure your sales process is as efficient, effective, and streamlined as possible. By tracking every step of your sales process, from lead generation to customer onboarding, you can ensure nothing falls through the cracks.

With that in mind, here are some best practices for pipeline tracking that will help you make the most of your sales process and achieve the best results. With these tips and tricks, you'll be able to maximize your sales process and close more deals with ease.

Topics: IMPACT sales pipeline

How to Spot Sales Talent Without Asking Questions

How to Spot Sales Talent Without Asking Questions

Have you ever met a kid and know what kind of career they were made for?

I bet the answer is YES if you really think about it.

Topics: sales talent assessment sales talent

Do You Have the Right Mindset to be a Successful Leader Today?

Do You Have the Right Mindset to be a Successful Leader Today

When we think of leadership, we often think of qualities or characteristics such as courage, inspiration, or perseverance. These qualities or traits are actually one of several ingredients in a powerful recipe for success and winning. That recipe is mindset.

Unprecedented headwinds over the past few years have created immense challenges and uncertainty. Leaders of companies big and small have faced a global pandemic; supply chain issues; inflation; and talent shortages just to name a few.

Topics: leadership sales leadership