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The Center for Sales Strategy Blog

Write Prospecting Emails That Actually Get Replies

sales prospecting emailGOOD NEWS: 80% of professionals prefer to use email for business communication. 
BAD NEWS: With over 269 Billion emails sent every day, there's a lot of fierce competition flooding your prospects' inboxes.

So how can you, the stealthy salesperson, craft a genius prospecting email that warrants a response? 

Topics: email sales strategy sales performance salespeople sales process prospecting

10 Eye-Opening Email Statistics To Help Guide Your Sales Email Strategy

email statistics to guide sales email strategyRecently, I sat on a panel about sales and marketing, and during the presentation, another fellow panelist said, 'Email is dead! Social media is where to reach your people!' Well... I laughed (internally, of course)... but was he right? Surely not. 

Topics: email sales strategy sales pipeline sales leads prospecting sales playbook

4 Winning Approaches for Writing a Cold Email

writing a cold sales emailYou found someone's email address online. Someone you've been looking to get in touch with for a long time. Now, it's up to you to write an email that'll get opened.

A cold email can be effective depending on your target audience's communication preferences. Follow these four approaches and you'll increase your chances for success:

Topics: email Setting Appointments Sales prospecting

The Impact of Bad Email Etiquette on Sales + 7 Tips to Avoid Clumsy Mistakes

email etiquette for salespeopleRecently, I've had a few run-ins with bad email etiquette. Not just in a quick email thread from a co-worker (I'll admit, my email etiquette gets sloppy in this arena), but I've received emails from salespeople attempting to get me (the marketing manager) to subscribe to their software, utilize their platform, or allocate some of my budget to their product, and all had major email etiquette issues, misspelled my name, or included verbiage that clearly showed me we aren't on the same wavelength. I also received an email from a potential candidate for a freelance writer that included major grammatical mistakes... WHAT!? 

Topics: email salespeople prospecting

Email Etiquette Mistakes to Avoid When Sending Cold Emails

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If you think cold emailing is dead, you are wrong.

63% of B2B companies say email is the most effective channel for generating revenue. It's one of the most cost-effective forms of outreach that there is.

At the same time, you need to realize that you're not the only one sending emails. The average number of emails received by an individual in 2014 was 121, now, in 2017, it is at 147. Out of this 147, people typically reply to 12, and the remaining 135 are either deleted or marked as spam. 

If you want to get a response to your emails, you'll need to employ the magic of etiquette, one of the best ways to create a human connection with the reader.

In this post, I'll talk about a few common mistakes people make writing cold emails, and some advice on how to improve these areas.

Let’s dive in.

Topics: email Sales

Increase Your E-mail Open Rates and Avoid the Trash with These 10 Subject Lines

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Okay, here’s the scenario. You’ve done your due diligence on a prospect and your extensive research tells you that:

Topics: email Sales

You’re Not as Important as You Think You Are — 7 Ways to Get Prospects to Respond to Your Email

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Today we have a guest post from Mike Donnelly. Mike is the founder of Seventh Sense, a SaaS platform designed to plug into your Hubspot account and existing email systems and quietly listen—listen for the times that individuals engage with you, capture their patterns and allow you to take action on that data. Mike is a data fanatic who’s always looking for new and creative ways to help sales and marketing professionals get better at their trade.

 


Two years ago, I was trying to get connected with a highly-sought-after prospect who I knew would be a great client. I sent several emails, trying to get him to respond and meet with me, but he kept ignoring my emails—or so I thought. I almost gave up, but he finally responded.

Even after this executive became a client, I realized I still had the same problem—he just wouldn’t respond to over half of my emails. We were meeting over lunch one day, and I finally asked him why he so frequently didn’t respond. He laughed and said, “Mike, I don’t even see any emails that come in after 11:00 in the morning.”

Today’s decision-makers are so busy that they don’t have time to read all the emails in their inboxes, much less reply to everything. But there are a few tried-and-true ways to get prospects to read and respond. During my 14 years in sales, I discovered seven practices that doubled my response rate.

Topics: email Sales prospecting

Your Communication Sales Strategy: Nice to Know vs. Need to Know

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My job includes constantly searching for industry and consumer trends, so I subscribe to a voluminous list of trade and news publications… more than I could possibly read thoroughly on any given day. However, I’ve taught myself to speed-scan the headlines rapidly, and separate the important stories that I need to know from the merely interesting stories that might be nice to know (if I had more time).

Chances are, you do precisely the same thing as you’re checking email, your Facebook page, or your Twitter feeds. At rapid-fire speed, you visually sift through hundreds of messages… “Junk, junk, junk, junk… Oh! This one looks like something I should read!”

I don’t raise this issue because I care about the way you prioritize the information you consume. I raise it so you’ll stop and think about the information you send.

When your client or prospect receives your message, logic tells us that it resides among hundreds—perhaps thousands—of other messages and issues that are screaming for that person’s attention.

Topics: email customer focus content marketing sales strategy inbound marketing

Sales Strategy: Five Things to Consider Before You "Reply All"

Sales Strategy

Topics: email sales strategy sales performance Sales

Email Marketing: When Is the Right Time to Send?

Emails Scheduling for primetimeA study of 21 million email messages sent in 2012 found that email opens and click-throughs have two “primetimes” per day—the first between 8 and 9 a.m., and the second between 3 and 4 p.m.

Topics: email internet marketing Sales