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The Center for Sales Strategy Blog

Weekly Roundup: 6 Essential Elements of a Successful Sales Pitch [Infographic] + More

team successWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

What's a Marketing Qualified Lead? What's a Sales Qualified Lead?

sales qualified lead vs marketing qualified leadWhen it comes to lead generation, when does the marketing department’s role end and the sales department’s role begin? Very specifically, when should a lead be passed from marketing to sales?

This is a tricky question, and as with most marketing and sales best practices, it’s not always black and white. Every organization is different, and it’s important that your organization has it's own marketing and sales agreement plan that outlines in detail how you will qualify, distribute, track, and ultimately close your marketing leads.

Topics: lead nurturing lead generation inbound marketing lead scoring sales and marketing alignment

3 Reasons You need an Annual Physical

annual sales checkupNo one likes going to the doctor. No one!
Topics: sales strategy sales performance sales culture sales training sales diagnostic

Failing To Do This One Action Stalled The Sale

stalled sales processI vividly remember early in my sales career meeting with a business owner of an up-and-coming beverage company. We met several times, and I was getting excited about the opportunities that seemed to be unfolding. We had built great rapport, he had shared his challenges with me, and I developed a solution that I thought was perfect. He loved my idea! We were on our way until I heard…

Topics: sales management Sales salespeople sales process sales training prospecting

5 Ways to Breathe Life Back Into Your Weekly Sales Meetings

weekly-sales-meetingThis post was originally published on SalesHacker.com.

The weekly sales meeting — you know the one. The whole crew gets together for what amounts to an hour-long discussion around menial housekeeping items or which sales rep got a little closer to nailing a sale.

Certainly it’s important information in its own right. But, it’s not worthy of eating up an hour that could be better used securing leads. The substance of the old-school sales meeting, in essence, belongs in a weekly email.

Topics: Management successful sales meetings sales management leadership sales training

Weekly Roundup: Call or Email? 4 Tips to Determine When to Use Which in Sales + More

phone or email for salesWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

5 Greatest Needs Analysis Questions You Can Ask Any Prospect. Not.

needs analysis questionsPerhaps you got excited when you read the first part of the headline. I got excited too, wishing there was a list of “magical” questions that could be asked of any prospect with a great result. The problem is, such a list does not exist. Sorry to burst your bubble.  

Topics: Needs Analysis Sales sales process prospecting

5 Free Resources to Prepare For a Needs Analysis Meeting

free resources for a prospect meetingIt is not an easy task to set a needs analysis meeting with a new business prospect. Think about all the things you must do to earn the meeting...

Here’s a typical scenario:

  • Identify prospects.
  • Qualify and select the best prospects.
  • Develop a valid business reason.
  • Professionally and persistently pursue the prospect.
  • Connect and set the meeting.

Some prospects take even more time and energy than the scenario listed above. The last thing you want to do is show up to the meeting unprepared! 

Topics: Needs Analysis sales strategy salespeople prospecting

30 Songs to Pump Up Your Playlist and Help Boost Sales Productivity

sales productivity playlistI read a recent study that shared many interesting things about music and how much it does for humans. Some things noted in the study are that music:

  • Enhances intelligence, learning and IQ
  • Improves memory performance
  • Improves concentration and attention
  • Helps work productivity
  • Helps fight fatigue
  • Improves mood

Whether you're motivating yourself or your sales team, I think anyone in sales would like a little bit of all of those. So with that said, I've collected a list of songs from our team and compiled a list of motivational songs to help you boost your sales productivity! 

Topics: sales performance sales management leadership salespeople productivity

The Sales Pipeline is More Important Than Sales Activity

status of the sales pipelineIt seems like every sales manager I have talked to lately wants to talk about activity and how to enforce minimum activity expectations. It took a few of these conversations before a simple truth became obvious to me: Pipeline is way more important than activity.

Topics: sales performance sales management salespeople sales process sales pipeline

Weekly Roundup: Communication Skills That Are Crucial to Sales Success + More

communication skills critical for sales successWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

How Inbound Marketing Can Create Raving Fans for Your Business

inbound marketing raving fansBusinesses are catching on. Those using effective inbound marketing initiatives are producing sales leads and, at the same time, establishing expertise and thought leadership in their specific industry. Those experiencing this success will tell you that it is contagious, but requires the constant sharing of quality content (in most cases, through blog posts), which attracts interested prospects to their companies.  

Topics: content marketing content strategy Digital inbound marketing

Implement These Social Media Best Practices to Enhance Your LinkedIn Social Selling Efforts in Under 1 Hour

implement these social media best practices on linkedinRecently, I shared a blog post called 10 Social Media Best Practices for Salespeople, and I wanted to expand on a few of them specifically related to how you can put these best practices into play on LinkedIn. I’ve gathered some specific examples from our team of experts, so check out the previous post here, then read on for actionable steps you can take in one hour or less of your time, to enhance your LinkedIn social selling efforts.

Topics: key account growth Social Media LinkedIn lead nurturing salespeople

We Interrupt This Blog To Bring You Something We Are Serious About: Our People!

At The Center for Sales Strategy, we are serious about and committed to delivering quality content to your inbox Monday-Friday, but today, we'd like to pause and bring you something that's even more serious: OUR PEOPLE! 

Topics: Talent

Know Your Numbers

salespeople know your numbers"If you don't know your numbers, you don't know your business!"
-Marcus Lemonis 

My friend (and Managing Partner at The Center for Sales Strategy), Matt Sunshine, got me into the CNBC television program, The Profit. And I am absolutely addicted to it. And I mean addicted… I might have just finished watching 6 hours of the program this weekend. 

And you should be watching it, too!

Marcus Lemonis is the CEO of Camping World, and he uses his money to invest in struggling businesses that he features on his show. The stories are exciting, compelling, and full of drama! But, that's not why you should be watching the program.

Topics: sales strategy sales performance sales management salespeople

Weekly Roundup: Creative Email Subject Lines That Restart Stalled Sales Conversations + More

email subject lines restart stalled sales conversationsWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up

The 8 Talents Every Salesperson Needs to Succeed

girl scout cookie world record salesHave you ever heard about Katie Francis, who shattered the 30-year-old world record by selling 21,477 boxes of Girl Scout Cookies in 2014? On weekdays, Katie put in about seven hours every day selling cookies. So she rested on weekends, right? Nope. She put in 12 hours a day on the weekends! Since then, she's sold a record of 100,100 boxes of girl scout cookies in her seven years as a girl scout. She’s certainly got stamina and focus.

"I actually decided last year I wanted to beat the world record, and at the beginning of my sale my goal was 18,100. When I got to that goal, I raised it to 20,000. And then when I got to that, I went on to 21,000," she explained to a national TV audience in 2014. So Katie’s a goal-setter—and reaching a goal just motivates her to set a higher goal.

To be successful in sales, Katie quickly learned you can't take "no" personally. So this young lady has a solid ego that rejects rejection along with an agile mind that readily learns and adapts.

If you think she was taught all that—all that stamina, focus, goal-setting, inner motivation, healthy ego, rapidly learning, not to mention that ability to persuade and close—it’s time to reset your coordinates. These are talents, and talents are innate. Katie was born that way, and fortunately, her talents were fostered not quashed. Katie is exceptional, as are all talented people.

No parent, no teacher, no coach can train someone to behave in those ways. Talent cannot be taught or learned, but it can be identified, measured, and fostered. That’s what the best managers do.

Topics: sales performance sales management Talent sales training

Do You Have A Personal Board of Directors?

personal board of directorsWhether you like it or not, we are faced with a multitude of decisions every day. Some are small, but some are monumental. And while we all like to think we make the best decisions, it's imperative that we seek wise and experience council. A personal board of directors is a group of people you regularly consult for advice or feedback on these major business and life decisions.

Topics: Management sales management personal development

6 Creative Recruiting Ideas to Help Keep Your Talent Bank Full

sales-team-talent-bankManagers often reach out to us looking for creative ways to recruit people to their companies. Unfortunately, most wait until they are in need, when in reality, consistent searching and recruiting to keep their talent banks full would not only prepare them for the future, but also save them money and time when the time comes to fill a position on their team.

Topics: hiring salespeople sales management Talent talent dashboard

Weekly Roundup: 4 Things That Are Keeping You From Hiring the Best Talent + More

sales meetingWe hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.

Topics: lead generation inbound marketing Sales Wrap-up