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The Center for Sales Strategy Blog

Will Your Job Go The Way Of The Dinosaur?

Will Your Job Go The Way Of The Dinosaur

Regardless of the industry you are in, there is no doubt that you risk seeing your job function become extinct.

Think about the travel industry. Twenty years ago, who would have ever thought it was possible to book a business trip that included two different cities, multiple flights, car rentals, hotels, and more, all without the help of the travel agent?!

That’s not to say that all travel agents went away, but the business certainly changed. Today, we will look at the media industry—specifically, Digital Media Sales Managers.

Make no mistake—this is not a media-specific issue. The same could happen in many industries.

Topics: Digital integrated media solution

Integrated Marketing Solutions: Let's Go Fishing!

Integrated Marketing Solutions Lets Go Fishing!

As a Senior Consultant with The Center for Sales Strategy, I’ve reviewed a lot of proposals from salespeople over the years.

As I analyze the ideas sellers plan to present to clients, I often push them to make their proposals stronger by asking, “Where’s the plan to achieve the desired business results? How can you make it easier to buy?”

These prompts often create the awareness that we need to do a little more fishing. So, grab a fishing pole and have a seat on the dock. Today we are taking a virtual fishing trip!

Topics: integrated media solution