Susan McCullin, on December 4, 2023
There are four key performance indicators I recommend everyone keep a weekly focus on. If you are a manager who does weekly individual focus meetings with your AE's or if you are a manager managing managers, these four things will help you keep the focus of the individual and the team on things that are crucial in moving the needle.
These four essential metrics will tell you if you are on track for success.
Trey Morris, on August 11, 2022
I wanted to title this blog "Top performers WANT to be measured, but poor or average performers NEED to be measured," but I was told that isn't a very strong title for click-throughs.
Nevertheless, I will continue with this blog despite my disappointment.
As you know, your best salespeople want to be better!
Matt Sunshine, on October 22, 2020
72% of Americans believe whoever is elected in the White House will directly impact their finances — and 32% are putting off a big financial decision until Election Day.
Every four years, there’s a whirlwind of uncertainty about who will win the presidential and congressional elections. This year, our economic future tops the poll of concern. The unknowns are causing leadership to take fewer risks, hold off on making necessary business decisions, and hesitant to have conversations regarding annual contracts.
While we can’t predict the future and outcome, we can take control by being proactive. When it comes to business, time is money. And every business decision you delay is costing you valuable time and money.
Matt Sunshine, on January 17, 2019
Editor's Note: This post was originally published in Sales & Marketing Management.
As a sales manager, you spend serious time and care setting clear expectations; this is how you help your salespeople approach their work with purpose. But to see real improvement, you need a system in place that measures how those expectations are being met.
Worse, metrics these days are like pop songs: They’re catchy for a while until a new one comes along and grabs everyone’s attention. A sales manager I once knew was in love with a particular metric: the number of calls each seller made in a day. While call volume certainly contributed to sales success, it shouldn’t have been this manager’s sole focus. What he ended up creating was a team that blustered through calls without making meaningful progress with sales.
Alina McComas, on September 6, 2018
Measuring the results of an ad campaign or a marketing push is important. How else will you know if the effort was a success, and if the investment produced a profitable return? In the past, it was often tough to measure, causing uncertainty and frustration among both buyers and sellers.
In the digital age, I could argue that it’s gotten too easy to report campaign metrics.
Brian Hasenbauer, on June 23, 2016
Let’s face it. If you are managing a business and you don’t have access to data regarding how your business is doing, you are essentially flying blind. Without benchmarks and numbers to indicate how you are doing, it’s tough to know what the score is and who is winning. That’s why analytics and data have become so important to business owners and marketers over the past few years. Knowledge is power, and the same now can be said for understanding and being able to analyze and interpret data.
HubSpot understands the need that businesses have to analyze large amounts of data for the purpose of making sound business decisions, and they have recently launched a new Research blog. The HubSpot Research blog provides in-depth insight and information for marketers and business owners that are looking to make data-driven decisions.
