If you think cold emailing is dead, you're wrong.
59% of B2B companies say email is the most effective channel for generating revenue. It's one of the most cost-effective forms of outreach that there is.
At the same time, you need to realize that you're not the only one sending emails. HBR reports that on average, professionals have more than 200 emails in their inbox and receive 120 new ones each day but respond to only 25% of them.
If you want to get a response to your emails, you'll need to employ the magic of etiquette, one of the best ways to create a human connection with the reader.
In this post, we talk about a few common mistakes people make writing cold emails, and some advice on how to improve these areas.