I've always found it fascinating that the greatest athletes of all time -- whether it be Michael Jordan or Tom Brady -- always practiced. Every single day, they would go to the gym or go to the field, and they would practice the basics.
I find that interesting, because in sales, rarely do we ever practice. Pretty much every needs analysis or presentation is game day. We walk in, ready to play, and hope it works out. We don't spend much time rehearsing, practicing, or game planning, and I think that's a mistake.
As a sales manager, it's your job to help your salespeople get better at what they do. So, how do you do that?