The Center for Sales Strategy Blog

Spend time studying the most successful companies with the strongest cultures and you will find they have clearly-defined values and they navigate their way with a strong sense of purpose and cause. Employees who work at these companies can clearly articulate their values and they believe they can be themselves at work because they truly belong.

Workforce agility is necessary for any company to adapt to a rapidly-changing environment, and it’s safe to say that many companies today are operating in rapidly changing environments. As a leader, are you prepared to embrace and manage change without a reduction in performance?

If you are, then you likely have a strong culture of engagement and the seven essential power skills needed for success. However, if you are questioning whether or not you are on the right track to best manage and profit from change, I encourage you to read on.

Building a culture of engagement is a process that requires a commitment to transparency, integrity, and the desire to develop and grow your people. It also requires you as a leader to master the use of soft skills and hard skills at the same time. Soft skills are the innate ability or talent and hard skills include experience and expertise. Together, they are power skills.

Company culture is a vital component of a successful business -- or at least that's what 'they' say. Studies show that it affects recruitment and hiring top talent as well as retention and employee engagement. It's a baseline for productivity and can set the tone for work ethic, expectations, team camaraderie, and even brand recognition. 

You hear the words bounced around. "Company culture" is a term that a lot of people are talking about. But what are they doing about it? Is it really impacting their organizations? I decided to dig in and see what I could find as far as the impact company culture is playing in organizations. Here's what I found. 

Culture first… all the other stuff after that! 

“Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization’s makeup and success – along with vision, strategy, marketing, financials, and the like… I came to see, in my time at IBM, that culture isn’t just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.”                             - Louis V. Gerstner, JR – former CEO of IBM 

Most organizations dealing with performance issues miss this point. Traditional logic dictates performance improvement is tied to any or all of these factors:

• Product
• People
• Process

Don’t get me wrong, these things are important, but they are not as important as culture. 

Music can help you push through a difficult workout, it can calm your nerves, and it can even get you pumped up and geared towards success. Music can have a powerful impact on your mindset, and using music and the right rhythm to support positive thoughts could definitely get your sales performance headed in the right direction.

Abba — Money, Money, Money

Listen to it here.

“Money, money, money. Must be funny. In the rich man’s world.” What do we all work for? Money, right? To some extent, for sure! The key to this song is honing in on your motivation. “All the things I could do if I had a little money.” What are those things? What do you want to use and spend your money on? Home improvements? A new car? A family vacation? Define those things and create a visual target or vision board that you will see every day. Know exactly what you want to make, and sometimes more importantly WHY.

Where's your motivation? What lights your fire?

Pet Shop Boys — Opportunities

Listen to it here.

“I’ve got the brains, you’ve got the looks. Let’s make lots of money.” To me this song really speaks to using your resources. Who and what do you have around you to help make your ideas bigger and stronger? What could you tap into to make you feel more informed? What areas do you need to improve in or what areas do you find you are lacking skills or knowledge? How can you close that gap? Using your resources helps to ensure you are maximizing each opportunity to the fullest extent. “Oh there’s a lot of opportunities if you know when to take them.”

Are you using your resources?

Setting your New Year’s Resolutions?  Did you add exercise more frequently to your list? We are here to help you!

Many studies show that exercising your brain is a key to professional development. One of the best ways to do this is to read a good book. In this age of podcasts and blogs, it is still a good idea to set aside time to go deeper than surface information and picking up a good book gives you more in-depth insight and provides ideas for your personal growth.

Today, we are bringing you a recap of the most popular sales culture and company culture posts we've published in 2018. Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success. We've searched for the most popular blog posts of 2018, and we've curated these lists to bring you some of the most informative content from the year. Check out these top blogs on the sales culture and company culture from 2018, and let them kickstart your 2019 sales strategy.

Today, we're taking a break from our normally-programmed blog schedule to bring you a holiday message from the CSS and LeadG2 family. Click the link to watch this special message created just for you by our team!

In fact, it’s better than OK. The reality is, in the course of any business relationship, something is going to go wrong at some time and it’s smart to get out front of it and to be very transparent.

Here’s a recent example of a problem we encountered in our own company we had to deal with, and an email we sent to the affected clients shortly following the incident as an apology: