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The Center for Sales Strategy Blog

How to Boost Morale for Better Sales

 How to Boost Morale

How are you working to improve sales?

When it comes to sales, what do you value? If the answer to that question is hitting the numbers, then people are simply stepping stones. When you value people first, you'll watch the numbers stack up. The goal is to invest in people. The return on that investment is huge, because people account for a quality sales operation.

Topics: Sales company culture remote sales team

Five Ways to Create a Sales Culture

sales team cultureWhat is your sales culture? Do you even have one? 

We frequently hear from sales managers the need for a “sales culture,” but often they don’t really know what their own sales culture is or how to build one.

Topics: sales performance company culture

Top Articles of 2020: Sales Culture + Company Culture

2020 Sales Culture Blogs

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blog posts of 2020, and we've curated these lists to bring you some of the most informative content from the year. Check out these top blogs on the sales culture and company culture from 2020, and let them kickstart your 2021 sales strategy.

Topics: sales performance company culture

What Lessons Have We Learned in 2020?

lessons learned in 2020-1

None of us fathomed that a year ago we could do business without traveling. No one imagined that we would exclusively have online events, online trainings, online meetings, online calls, and so on. Lessons learned in 2020 boil down to three words — Accept, Adapt, Accelerate.

  • We’ve accepted that there’s a new reality for the way we do business
  • We’ve adapted to the way we sell and talk to clients based on our new reality
  • We’ve accelerated the sales process (and more) in order to improve

Although conducting business during a pandemic has been challenging, are all the changes we’ve made really that bad? Here are some lessons learned in 2020, straight from the mouths of experts at The Center of Sales Strategy (CSS), LeadG2, and Up Your Culture.

Topics: sales performance Inbound Marketing company culture

Improving Sales Performance: Business Performance and Culture

Improving Sales Performance Business Performance and Culture

Your role as a leader is to drive your people toward your ambitious culture. How do you do that? You must connect with people!

When COVID-19 closed gyms, 58% of trainers lost some of all of their income, and 23% were furlough or laid off (PR Newswire). How did one gym manage to gain more members now than pre-COIVD?

Episode 4 of the Improving Sales Performance series with Tony Hartl, founder of Crunch Fitness Austin and Planet Tan, provides listeners with a few secrets of how he’s getting new members and keeping existing ones amid the pandemic. He also discloses how he keeps his team focused and energized.

Topics: sales performance company culture

Improving Sales Performance: Create a Winning Company Culture

Improving Sales Performance Create a Winning Company Culture

How do you define culture at your company?  How does culture tie directly to business and sales performance? And, what’s a fun brigade?

Episode 3 of the Improving Sales Performance series with Jay Bailey, founder and CEO of Reatro Ventures, was engaging, enlightening, and motivating. Host Matt Sunshine asks the right questions that tells you how to make company culture work, and Bailey provides three free and easy tips on what you can do right now to improve your company culture.

Topics: sales performance company culture

Virtual Onboarding: Examples, Advice, and a Checklist

Virtual Onboarding Examples, Advice, Checklists

Creating a culture of engagement is more important than ever as we work in a virtual world.

Showing that you care and are invested in the growth of your people matters. And it’s important to remember that the relationships you develop with your people will directly impact productivity and profit. One fact found in the 2020 Talent Magazine states, “Organizations with a strong onboarding process improve new hire retention by 82% and productivity by over 70%.”

When should your relationship with people start? Before they walk in the door for their first day on the job.

However, if you’ve transitioned to a remote workforce and never conducted virtual onboarding, you may find yourself challenged on how to develop these relationships and help new hires get started off on the right foot.

Topics: sales performance onboarding company culture

Four Engagement Elevators You Can Use to Improve Your Company Culture

Improve Your Company Culture

Culture is powerful, and like brand, you’re going to have one whether you like it or not. The best organizations to work for are the ones that recognize this and actively strive to push the right buttons every day to build a positive climate and a culture of engagement.

Topics: company culture employee engagement

Is Your Revenue Problem Really a Culture Problem?

Is Your Revenue Problem Really a Culture Problem

Employee engagement, collaboration, talent retention, and client satisfaction are all essential elements of company culture. And studies show that each has a significant impact on revenue growth.

When performance numbers aren’t where expected, where do you default your thinking? Most sales managers agree that when sales performance suffers, they think more activity is needed, the right people aren’t on the team, or the processes are broken. Rarely does company culture come to mind.

What happens to revenue when your team lacks clarity and engagement?

Topics: company culture employee engagement

Interviewing Techniques and Trends for 2020

Interviewing Techniques and Trends for 2020

Because of recent events, unemployment rates are much higher than we’ve seen in recent years. However, don’t let that fool you; it’s still a very competitive job market out there.

Why? In part, because smart companies are examining their talent and prioritizing their top performers. When they know it’s time to let someone go, you can guarantee it’s not going to be their top people. However, while unemployment is higher, top talent is still scarce.

How can you structure your interview process to let top talent shine through? And beyond that, how can you change your traditional interviewing process to show top talent you have an adaptable, strong company culture?

Topics: company culture recruitment sales talent