The Center for Sales Strategy Blog

Creating an environment where employees can develop is important to both their personal and career growth.

When you create a work environment that fosters a culture of learning for you and your employees, you will reap many positive returns.

We hear this question more than ever, "What makes a good leader?"

In the first 2022 episode of Improving Sales Performance, Stephanie Downs joins Matt Sunshine and guests Maryann Balbo and Fran Mallace of Cox Media.

Maryann and Fran are both Group Vice Presidents at Cox Media, and throughout the show, they discuss qualities of a good leader, leading in a 'people-first' company, and offer advice for sales leaders on company culture, sales management in 2022, and looking forward.

Tune in now or keep reading for a brief overview.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blog posts of 2021, and we've curated these lists to bring you some of the most informative content from the year. Check out these top blogs on the sales performance from 2021, and let them kickstart your 2022 sales strategy.

How do you create a culture that attracts and retains top talent?

One lesson Arnie Malham, Founder & President of BetterBookClub and Author of Worth Doing Wrong, teaches us in this episode is that it takes time and will not happen suddenly.

Tune in now or keep reading for a brief overview.

Having a great company culture in today’s economy is not just a luxury, it’s a necessity.

The Center for Sales Strategy (CSS) is known both internally and externally for our incredible culture — especially as a fully remote company. How do we do it? How did we build our company culture?

This LIVE broadcast is from our annual staff meeting in Dallas, TX. Host Matt Sunshine discusses topics with a few team members from The Center for Sales Strategy, LeadG2, and Up Your Culture, around how we built our company culture and how we now help others improve employee engagement and company culture.

Tune in now or keep reading for a brief overview.

Although lowering, unemployment rates are still much higher than we’ve seen in recent years. However, don’t let that fool you; as you can see, it’s still a very competitive job market out there.

Why? In part, because smart companies are examining their talent and prioritizing their top performers. When they know it’s time to let someone go, you can guarantee it’s not going to be their top people. However, while unemployment is higher, top talent is still scarce.

How can you structure your interview process to let top talent shine through? And beyond that, how can you change your traditional interviewing process to show top talent you have an adaptable, strong company culture?

Companies with highly-engaged employees grow revenue 2.5x as much as those who don't, and engaged employees are 87% less likely to leave their organization. Creating and building a company culture of engagement is vital to a healthy company and business growth.

What are some common obstacles that stand in the way of a successful sales culture? And how should sales organizations use social media to help drive revenue?

These questions and more were answered in Episode 17 of the Improving Sales Performance series. In case you missed the Live broadcast, here’s a breakdown of Elissa Nauful’s, Digital Media, Marketing and Social Advisor, insights for executive leaders who want to build a successful sales culture.

In Season 2 of Improving Sales Performance Series, we’ve focused on the data and analysis of the 2020 Media Sales Report.

In our last episode of Season 2, company culture and employee engagement experts Beth Sunshine, Deb Fulghum, and Jim Hopes, dig into the key takeaways from the full Media Sales Report and discuss company culture and employee engagement based on the data in the report.

You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published. Or keep reading for a brief overview.

How are you working to improve sales?

When it comes to sales, what do you value? If the answer to that question is hitting the numbers, then people are simply stepping stones. When you value people first, you'll watch the numbers stack up. The goal is to invest in people. The return on that investment is huge, because people account for a quality sales operation.