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The Center for Sales Strategy Blog

The Ultimate Business Compliment to Improve Your Sales Performance

Business compliment USE

Practicing effective communication and showing appreciation can strengthen client relationships.

You need to have good relationships with clients to help your business grow and succeed. If they have helped you, make sure you compliment them as that contributes to improving sales performance through referrals.

Topics: key account growth sales performance

Top Articles of 2021: Key Accounts + Account List Management

Best-2021_Key Accounts _ Talent-1

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success.

We've searched for the most popular blogs of 2021, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year.

Check out these top blog posts on key accounts and account list management from 2021, and let them kickstart your 2022 sales strategy.

Topics: key account growth account list analytics account list management

Outside The Box Ideas for Better Client Retention

oung woman unpack the package she ordered online

Client retention is and will always be pivotal for the success of businesses.

In fact, client retention is a true measure of the experiences an organization delivers to its clients. Based on these experiences, clients or customers decide if they want to continue business with a given firm or not.

In other words, a company’s ability to retain its customers has a huge impact on revenue generation and profitability.

Topics: key account growth client retention

Top Articles of 2020: Key Accounts + Account List Management

2020 Best Key Accounts Blogs

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2020 on key accounts and account list management.

Providing quality content that helps our clients and visitors improve their sales performance is a goal of ours, and we hope this blog has brought you insight, education, and tips to get you on the path to success. We've searched for the most popular blogs of 2020, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year. Check out these top blog posts on key accounts and account list management from 2020, and let them kickstart your 2021 sales strategy.

Topics: key account growth account list analytics account list management

Coaching the Sales Process: Overlooked Points in the GROW Step

Coaching the Sales Process Overlooked Points in the GROW Step

Grow, the sixth and final step in the Sales Accelerator Process is often-overlooked and underutilized—despite having hidden revenue-generating opportunities. Closing deals is the ultimate goal in sales, but it’s not where the work ends with clients. Salespeople should start to care about the renewal the moment they make the sale.

It costs five times more to attract a new customer than it does to retain an existing one. One of the biggest untapped opportunities for increasing sales and growing annual revenue is renewal and growing existing accounts. To do that, you set up regular meetings with clients to review campaign results and make adjustments along the way. You keep your promises, sell success, and grow the account.

Topics: key account growth sales process renewal

A 10-Step Guide to Building an Account List Management Strategy

build an account list management strategyWith a new year in full swing, it's time to perform some routine maintenance to ensure a strong first quarter (Q1) . A great place to start is taking a second look at your account list. Follow these ten steps to get your sales organization’s account list cleaned up and ready for a successful year!

Topics: key account growth account list analytics account list management

Want to Increase Renewals from Customers? Build This.

campaign-launch-briefSelling a new target account is not an easy task. Many things have to fall in place—here’s a list of some of the obstacles:

  • Selecting a quality prospect.
  • Developing the trust of the prospect.
  • Getting an appointment.
  • Conducting a needs analysis that leads to an opportunity (and cash).
  • Developing a solution robust enough to get results, yet not so large it scares away the prospect.
  • Overcoming objections.
  • Closing the deal! 

Getting a renewal from a new customer starts with getting results on the initial campaign, and using a campaign launch brief will set you up to increase your renewals before your clients’ campaigns even kick off.

Topics: key account growth sales process

Spring Cleaning: A 10-Step Guide to Cleaning Up Your Account List

spring cleaning your sales account listSpring is in the air, and perhaps it is time for some Spring cleaning in your sales organization. A great place to start is your master account list. Is your account list a mess? Perhaps bloated and out of date? If so, follow these 10 steps to clean it up and get things back on track.

Topics: key account growth account list management

Turn Goals into Reality with a Solid Prospecting Plan

successful sales prospecting planWe are now a few months into the new year. Often, at the end of the prior year, I spend time talking about the year ahead. I ask the sellers that I coach what they want to accomplish. Where do they want to be at the end of this year? We discuss their professional sales goals, and then we begin to make a plan together to help them achieve those goals.

I encourage them to make sure they understand the importance of high priority prospects or what we call target accounts. Ensuring sales teams understand how to identify, develop, and close (or walk away) is a critical part of sellers achieving their objectives throughout the year.

Topics: key account growth prospecting account list management

Is it Time to "Marie Kondo" Your Account List?

clean out your account listI can't get enough of Marie Kondo. Unless you are completely removed from social media or Netflix, you know her to be the spiritual guide to decluttering your living space on her Netlfix original series, "Tidying Up With Marie Kondo."  I am a believer and often ask myself, "Does this spark joy?" and after my recent one-on-one coaching calls with salespeople from all over the country, many seem to feel as if their Account Lists are cluttered and could use some of Marie's guidance!  

Luckily, The Center For Sales Strategy's Account List Management Strategy can help you declutter and tidy up your account list!  There are 4 categories of accounts that are likely to "spark joy" for any salesperson: key accounts, secondary accounts, target accounts, and leads.

Topics: key account growth account list analytics account list management