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The Center for Sales Strategy Blog

How To Embed Personalized Video Into Your Hubspot Sales Emails

salesperson using video email in sales processThis post was originally published on the LeadG2 blog.

Recently, LeadG2 shared a post explaining how to send videos via email. Due to spam, security, and email hosting features, many email clients do not allow video embeds directly into emails, so with a few easy steps, marketers and salespeople can send video via email, just not with an actual embed. If you are a Hubspot Sales user at the Professional or Enterprise level, I have good news! Not long ago, Hubspot announced a feature that enables salespeople (or any Hubspot user communicating with a contact through the CRM) to embed videos directly into their 1:1 emails! 

Here are just a few reasons this exciting feature is valuable and vital to the sales process:

  1. Video creates a more personal and humanized sales experience.
  2. Sales reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates.
  3. Video can help to establish and build trust with a prospect that doesn't yet know you.
Topics: video prospecting sales strategy marketing strategy account based marketing