The average American social media user spends an average of 3.2 hours a day with social networks according to research by Ipsos. With that much time being spent on a social network, businesses who have not developed a social media plan as a part of their marketing strategy are missing out on a lot of opportunity.
What’s the solution? Use social media! Sounds easy enough, and building a page on social media is simple. But posting once a day and tweeting is not enough. To effectively use social media for marketing, marketers need to build an audience and create engaging content that resonates with that audience.
If you are currently using social media to market your business, or you offer digital solutions and are looking to help your clients build and enhance their social strategy, here are five things to consider:
1. Start by determining which social media network(s) is the right social network.
Social networks are not all the same. They all have different audiences that engage with the content in different ways. To understand which social network(s) you should be active in, first identify your target persona. Learn how they use social media, which networks are they most active in, and which content they engage with most on your website.