It's Friday, and it's time for us to share what we've been reading online this week! Here are our "best" from around the web.
1. Focus on Keeping Up with Your Customers, Not Your Competitors — HBR
It's tempting to focus on what your strongest competitors are doing. After all, you're competing with them! But too often, companies focus on the competition when they should be focusing on their customers. How can you keep up with your customers? You have to start thinking like them. This article shows you how.