Have you ever tried to make chili by throwing all the ingredients together in a giant pot, stirring and then slow cooking all day? If you had, you’d know that is NOT the best way to cook chili! First you brown the meat, if you were an onion lover like me then you’d add onions during this stage… to get the most flavor.
After the meat is browned and fully cooked you then drain the fat (if healthy eating is important to you) and then you add the chili seasoning followed by the rest of the ingredients, which could vary depending on where you’re from and personal preferences. If you were to rush through the process and skip browning the meat first, you’d find the results are remarkably different.
When you change the process, you change the results.
When you cook, whether it’s chili, key lime pie, chicken noodle soup, etc., there is a necessary sequential process that is recommended to follow to get the best results. Typically, that process is provided with the recipe and cooking instructions. When you change the process by skipping or rearranging steps, the results also change. This logic also applies in B2B sales.