. . . you just help enough people get what THEY want. I heard this truth many years ago from the legendary Zig Ziglar. It’s so simple and so powerful, it should be the basis for everything a sales professional does. But, simple and easy are two different things. Most sales professionals are so wrapped up in their products and services that nearly everything that comes out of their mouths sounds either like a monologue about features and benefits or a manipulative question designed to get the prospect to say they have a need which the salesperson’s product magically fills.
But, what if you made this statement the basis for every move you made? If you really believe you can get anything you want in life if you just help enough people get what they want, how would that change…