We hope you've had a great week! It's Friday, and today we're sharing what we've been reading online this week! Here are our "best" from around the web.
1. 6 Elevator Pitch Examples to Inspire Your Own — HubSpot
When someone asks, "What do you do?", you need a short, snappy, easy-to-grasp explanation of your company and its products. The person you’re speaking with might turn out to be a perfect fit or know someone who is. If you’re looking for some inspiration, these elevator pitch examples illustrate six different ways to describe what you can offer.
2. The Art of the Welcome Email Series: How to Delight New Subscribers — Sleeknote
A welcome email sequence is a group of emails that are sent to your subscribers when they opt into your list. Your job at this stage is to get subscribers hooked on you and what you stand for. This article shows you how to create a welcome email series that will accomplish that.
3. How to Perform a Basic Local Business Competitive Audit— Moz
“Why are those folks outranking me in Google’s local pack?” If you or a client is asking this question, the answer lies in competitive analysis. You’ve got to stack Business A up against Business B to identify the strengths and weaknesses of both competitors, and then make an educated guess as to which factors Google is weighting most in the results for a specific search term. Here's a real-world example of a competitive audit and a chart you can use in your own audit.
4. Do Different Age Groups Prefer Different Content Online? [Infographic] — Social Media Today
There have been many reports on the different media consumption habits of each generation, and how you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different. This infographic breaks it down.
5. How Much Do You Really Know About CRM? — Salesforce
What do you know about CRM? Is it more than just another buzzword floating around the office? Can it actually do anything for you? This quiz will put your questions to rest once and for all. Give it a spin to find out what CRMs are and how they can benefit your organization.