The Center for Sales Strategy Blog

The Improving Sales Performance Series focuses on helping sales leaders make an impact on their sales performance through insight on four key areas: people, process, planning, and performance.

Each week, host Matt Sunshine speaks with guests on essential resources and tools that sales leaders should use to improve sales performance. In this episode, Victor Giacomelli, Managing Director, Ads + Research at SoCast Digital, discusses how sales leaders can make an impact on their sales planning with sales calendars.

Tune in now or keep reading for a brief overview.

You mean well. You want to do it better this year. But, somehow every year, it gets away from you. 

We all have good intentions each year to do a better job planning, selling, and tracking all of the major sales opportunities for our organization. This is why you really need to start planning using a sales calendar.