<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=585972928235617&amp;ev=PageView&amp;noscript=1">

The Center for Sales Strategy Blog

Considering Hiring More Salespeople? Check Out These 3 Reasons to Invest in Inbound Marketing First.

three reasons to invest in inbound marketingMost small growing businesses know they need to continue to make strategic investments to sustain their growth. The challenge is knowing where to invest. If the obstacles to growth that you’ve identified are branding and visibility, hiring additional recruiters will not solve these problems.

Topics: Lead Generation sales strategy Inbound Marketing Inbound Sales

Not Enough Appointments? You Must Whip It!

inbound marketing generate qualified leadsWhen a problem comes along, you must whip it.
When something's going wrong, you must whip it.
Now whip it into shape… shape it up, get straight, go forward, move ahead.
Try to detect it… it's not too late to whip it!
Whip it good!
-Devo, "Whip It"

Topics: sales strategy Inbound Marketing sales and marketing alignment Inbound Sales

How to Stop Cold Calling and Get Your Salespeople Out Selling

salesperson_on_phone2.jpg 

research study by McKinsey Global Institute reported that salespeople on average spend less than 13 hours a week actually selling.

Considering that going out and selling solutions is what salespeople actually are best at, and what is most profitable for them and the company they work for, it’s a little disheartening that so much time is spent doing other things like office tasks, answering emails, researching leads, and internal communication (I’m guessing this includes one too many meetings a week).

However, I’m not so sure we can eliminate those other tasks and give salespeople back another 20 hours a week. And even if they had that extra time, I’m not sure they’d be spending it in the most effective way. It’s not about how much time we have to actually sell. It’s about how much time we waste on trying to get to that point of the selling process.

Topics: Inbound Marketing Sales sales and marketing alignment Inbound Sales

5 Ways to Warm Up Your Cold Calls

fire.jpg

It’s rare to find a salesperson who actually enjoys cold calling. To many, cold calling means hours of talking to gatekeepers, maneuvering through automated phone systems, and rejection. However, there some things a salesperson can do to minimize the pain and maximize the impact of their cold calling efforts. Here are a few ideas to help warm up the cold call.    

Topics: Inbound Sales