The Center for Sales Strategy Blog

This post was originally published on the LeadG2 blog.

Recently, LeadG2 shared a post explaining how to send videos via email. Due to spam, security, and email hosting features, many email clients do not allow video embeds directly into emails, so with a few easy steps, marketers and salespeople can send video via email, just not with an actual embed. If you are a Hubspot Sales user at the Professional or Enterprise level, I have good news! Not long ago, Hubspot announced a feature that enables salespeople (or any Hubspot user communicating with a contact through the CRM) to embed videos directly into their 1:1 emails! 

Here are just a few reasons this exciting feature is valuable and vital to the sales process:

1. Video creates a more personal and humanized sales experience.
2. Sales reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates.
3. Video can help to establish and build trust with a prospect that doesn't yet know you.

In fact, it’s better than OK. The reality is, in the course of any business relationship, something is going to go wrong at some time and it’s smart to get out front of it and to be very transparent.

Here’s a recent example of a problem we encountered in our own company we had to deal with, and an email we sent to the affected clients shortly following the incident as an apology: 

This article was originally published on Sales & Marketing Management.

Effective marketing and sales alignment doesn’t happen without the dedication of determined leaders. When you consider that a lack of alignment between marketing and sales can cost companies up to 10% of their revenue each year, it puts the severity of the issue front and center. However, the importance of collaboration between the units isn’t limited to financial performance. It impacts the way your employees work with each other, and the way they demonstrate your value proposition to customers. Marketing and sales leaders must make a commitment to come together to better serve their customers, their team members, and the company stakeholders.