This post was originally published on the LeadG2 blog.
Recently, LeadG2 shared a post explaining how to send videos via email. Due to spam, security, and email hosting features, many email clients do not allow video embeds directly into emails, so with a few easy steps, marketers and salespeople can send video via email, just not with an actual embed. If you are a Hubspot Sales user at the Professional or Enterprise level, I have good news! Not long ago, Hubspot announced a feature that enables salespeople (or any Hubspot user communicating with a contact through the CRM) to embed videos directly into their 1:1 emails!
Here are just a few reasons this exciting feature is valuable and vital to the sales process:
- Video creates a more personal and humanized sales experience.
- Sales reps that use video in prospecting, relationship-building, and sales emails see 5x higher open rates and 8x higher open-to-reply rates.
- Video can help to establish and build trust with a prospect that doesn't yet know you.